Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Google recently removed a search feature that was a favorite among SEO professionals, but an alternative remains available.

Until recently, Google search users could set a location and view search results as if the user were in that location. This was provided alongside other filters such as date range, which are accessible by clicking on “Search tools” at the top of a results page. SEO professionals used this to understand how results differed for users in various locations. Travelers could…

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Google's RankBrain brings machine learning to search results

Google’s RankBrain brings machine learning to search results

Last week Google revealed it has been using RankBrain, a machine learning process, to help return results for a large number of search queries. Google began a slow, quiet rollout of the update in early 2015, and RankBrain has been completely live and in use for searches globally for the past several months.

With the addition of RankBrain to its algorithm, Google is attempting to better predict what information people are searching for by using past queries to learn…

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