Sep 9

The Most (and Least) Useful Meta Tags of 2019

Meta tags are small bits of text that do not appear on a web page itself, but are seen by search engines. As search engines crawl through millions of pages in search of the user’s desired content, meta tags provide information to the search engine about the data contained on the page. In this way, meta tags help search engines understand what a page is about and, in theory, can be used to make content on a page more...

It Is Harder to Monopolize Page One and That Is Good News for Lawyers

When it comes to search engine results pages (SERP), diversity is important. Diversity gives the user the opportunity to find the information or services that are more tailored to their specific needs. Having one domain dominate the SERP might not give the user the best quality result they are looking for.

Changed on June 6th, Google has stated that moving forward, only two listings for the same domain and sub-domain will be shown per page for most search queries.

How to Optimize Your Law Firm’s Mobile Website for Voice Search

Voice searches have steadily increased over the past ten years since smartphones were first capable of speech recognition technology with Google’s voice search app for iPhone. This increase has expanded to the point where, according to a survey by BrightLocal, more than half of consumers have used voice search to find a local business in 2018. For most law firms that do not operate on...Read More

Aug 17

How Law Firms Can Use Machine Learning in Search to Their Advantage

Machine learning was first conceived in 1959 as a step towards artificial intelligence. Machine learning is the practice of giving algorithms enough data so that eventually they can solve problems on their own, without the help of a developer programming the solution into them.

Many tech companies today implement machine learning as a way to streamline efficiency and improve user experience. Once an algorithm is capable of figuring out processes on its own, companies could then divert attention to other...

Google Featured Snippets: Your Law Firm’s Coveted Position Zero

Since the early 2000s, law firms strived to secure the No. 1 position in Google’s organic search results. That ranking provided the best volume of relevant traffic to their websites. Now, the spot to secure is position zero, the place for featured snippets.

What is a featured snippet?

Google’s featured snippet is a box at the top of the search engine results page (SERP) that aims to highlight content from a website that does the best job answering the...

HTTPS is taking over Google search results: Are law firms keeping up?

It's been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that involve processing data already utilize an HTTPS connection, law firms rarely do.

HTTP vs HTTPS Simplified

By default your website is accessible via an HTTP connection. With an SSL certificate, you can change your prefix from HTTP to HTTPS. An HTTPS connection adds an extra level of encryption between the...

Google Author Removes Your Picture, Retains Author Credit

Those photos of you and your staff that once displayed next to your search engine listings has been removed. Google has removed everyone’s pictures with the author still retaining credit for their work, although some author photos may still appear on Google+ based on relevancy and level of interaction with others.

This move caught many lawyers by surprise as no one foresaw Google completely removing pictures from their Google Authorship program....