A strong, natural link portfolio is a key element of an organic SEO plan. While link-building outreach can be difficult and time consuming, it becomes easier with the right content. Visual content, like infographics, can help. Infographics are a good way to build interest in a topic or industry that may have difficulty attracting an audience naturally.
Advantages of infographics
Stories told visually are both memorable and easily sharable. Approximately 65 percent of all people are...
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Email inboxes are competitive places — cutthroat arenas in which businesses compete for valuable attention. Over 100 billion business-related emails are sent per day, and that number is only expected to grow. Email's popularity as a marketing tool is holding strong.
Social marketing campaigns that go viral receive a huge amount of attention not only on social media sites but also in the traditional press. When campaigns take off — through a combination of thoughtful implementation...
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Google is constantly tweaking its algorithm in an effort to deliver the best information to its users. Big releases like Panda, Penguin, Hummingbird and Pigeon combine with smaller daily and weekly updates to create an environment in which search marketing tactics must continuously adjust. Some methods have remained relatively solid over the years, while others, like keyword stuffing and search engine submission, became obsolete long ago.
What are some common search marketing myths? What tactics can your firm drop in...
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A website speaks for the firm it represents at all times, day and night. It must be professional, informative and easy to navigate, and it must accurately exemplify the firm's work and values.
Increase your website's performance and enhance your position in the eyes of your visitors by building a site that stands out. Give the people who visit your site a reason to follow through and contact you. Start by avoiding these common attorney website pitfalls....
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What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to evaluate long- and short-term goals and the systems in place to help achieve them. Here are 15 marketing tips to help your firm get a strong start in 2015.
1. (Re)focus on user experience. Websites are living creations....
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Your firm is investing time and money in online marketing, and you rightly expect to work with a team of professionals. If you decide to produce a new website product to better reach potential clients, you expect the process of development to run smoothly. And you want a branding strategy that works.
The worst-case scenario when working with a marketing company is for the process to break down, causing frustration that can hinder everyone's ability to look for positive...
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Google provides a substantial number of resources on its Webmaster Central Blog about what its algorithm is and is not looking for when returning search results. While Google's overall goal — providing results users find most helpful — has not changed, the process for finding these results is constantly being tweaked.
Your firm could try to keep up with every algorithm change in an ongoing struggle to be most relevant. But the effort is likely futile and...
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As you may have heard, Google Places is now Google My Business. Billed as a versatile tool for small businesses, My Business is a repository for a large number of other Google services.
In short, it simplifies the communications components of marketing your law firm. Your firm no longer needs to go back and forth from one website to another to manage its business.
With this change, Google is entering into direct...
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The practice of building relationships is not new to law firms. Networking and word of mouth referrals have long been important parts of practice development. Technology continues to add new dimensions to the ways in which professionals connect with colleagues and clients, but the underlying need to communicate and develop meaningful associations has not changed. Relationship-building requires and ability to listen, understand your audience, share useful information and provide a positive experience in person and online. Relationship-building is brand...
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Legal marketing has acquired a dubious reputation over the years as audiences have been exposed to a slew of cheesy billboards and under-produced late night TV spots. Certainly not all attorneys participate in these tactics, but the ones who do are very visible. And as marketing moves online, some of the same bad habits are coming with it.
Attorney ads and websites tend to be ego-driven and focused only on the lawyer, proclaiming years of experience and a tough...
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