How to transform your unique selling proposition into effective web content

How to transform your unique selling proposition into effective web content

Good website content is not easy to write. Web content has to hold the interest of visitors, who have notoriously limited attention spans, and in that short time it must offer enough value to convince readers they have found the right firm. On top of this challenge, the process of writing web content can seem tedious and repetitive, making it easy to start taking shortcuts or using platitudes.

Firms must overcome these difficulties to develop web content that works…

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Yes, you should pay attention to your law firm tagline

wordsLaw firms have more considerations than other service providers and retail businesses when it comes to choosing a name. Traditionally, a firm’s name is made up of the name of its partner or partners. In cases where there are too many partners to list, the firm’s name may contain only the names of senior partners or founders.

The past few years have seen a…

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