You could read 50 articles about modern SEO tactics and probably discover 50 different theories. But our friends at the Custom Legal Marketing Lab are less interested in theories and more interested in science. Recently, they conducted hundreds of searches in all practice areas and many major cities in the United States. Then, they conducted a link analysis on the top 2 ranking law firms in each of these markets.
The result? The No. 1 website does not have...
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Five months ago, Google rattled the nerves of webmasters everywhere with its widely-publicized mobile algorithm update. The effects of the change were not immediately apparent; in the weeks following the update little movement was seen in search results.
Time is beginning to show that Google may — at least for the moment — be taking a gradual approach toward pushing sites to become mobile-friendly. Some movement is beginning to become apparent. According to Searchmetrics' 2015 Mobile Ranking...
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Google’s redesigned search engine results look cleaner and load faster. The new layout offers the eye plenty of open white space. And one change may affect your firm directly: paid listings and natural listings now look very similar.
The redesign mirrors changes implemented on smartphones and tablets several months ago, suggesting that Google is focusing its efforts to adapt to the app milieu.
The more immediately noticeable changes include the removal of...
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Internet connected devices such as phones, tablets and e-readers now outnumber people in the United States, according to data released by The NPD Group. Americans have 425 million web-enabled gadgets in homes across the country, while the latest Census report puts the human population at only 311.5 million.
Laptop and desktop machines are still the primary method people use when accessing the Internet from their homes, but the rapid...
Read MoreSo what makes a good keyphrase for your 2012 law firm marketing strategy?
It may come to you as a surprise but popularity is not all that makes a good keyphrase. A keyword like “lawyer” that gets millions of inquiries a month on Google will not serve your law firm because it is too general. This is why most of the results for the word “lawyer” return directories and information websites that have thousands of pages built into to their...
Read MoreA logo is the face of every company and your law firm is certainly no different. If you think your face should be your law firm's logo, you should reconsider.
An estimated 65 percent of the United States population is made up of visual learners, which shows that people interpret the world in visual ways more than they read text. Therefore, 65 percent of the population remembers graphics and imagery more than textual data. When you want to make...
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