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Google’s new design and your law firm’s listing

Google layoutGoogle’s redesigned search engine results look cleaner and load faster. The new layout offers the eye plenty of open white space. And one change may affect your firm directly: paid listings and natural listings now look very similar.

The redesign mirrors changes implemented on smartphones and tablets several months ago, suggesting that Google is focusing its efforts to adapt to the app milieu.

The more immediately noticeable changes include the removal of the blue underlining under links for all results (whether organic or paid) and the use of a bigger font for titles.
The latter revision specifically deserves your attention; Google has replaced its character limit with a 500-pixel space limit to incorporate the change. As such, it may be time to revisit your title tags.

Paid ads have lost their colored boxes, and yellow “Ad” tags now appear beside Adwords text. Additionally, a line separates paid and organic search results in the redesign.

To date, the changes have been seen mostly in Europe, but they have now begun to surface in the United States and Canada as well.

Early reviews are mixed. As with all changes, there are advocates who celebrate the new design and traditionalists frustrated with the alterations. Fortunately, these changes affect style, not Google’s algorithms, so it should be relatively simple for the marketing community to adapt.

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