People hire you to handle their legal matters. They don’t hire logos, DIY legal document services, they hire you – your experience, your credentials, maybe even the style of your hair. Whatever it is, you are who they are contacting.
You need…
Read More
Last year, Google’s paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs — a significant number, and one that law firms must pay attention to.
When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search…
Read More
Internet connected devices such as phones, tablets and e-readers now outnumber people in the United States, according to data released by The NPD Group. Americans have 425 million web-enabled gadgets in homes across the country, while the latest Census report puts the human population at only 311.5 million.
Laptop and desktop machines are still the primary method people use when accessing the Internet from their homes, but the rapid…
Read More
Last week we examined some of the strides website design has made while advances in technology continue to expand creative options. The year 2012 has seen the introduction of some interesting new styles and programming methods, as designers and developers eagerly experiment with some of the advanced capabilities in HTML 5. Here is the second part of our list of the top seven most popular web design trends of the…
Tricks or treats, which is your website handing out to you? While you are gathering your costume or procuring your candy, your website is still out there, speaking on your behalf and functioning as a brand ambassador twenty-four hours a day. Do you know what it is doing when you are not watching? What it says about you behind your back?
Simply throwing up a static brochure site…
Read More
If your firm has decided to undertake a website project, you want the process from contract to launch to go as smoothly as possible. And you want a website that fits your firm’s needs and generates leads. Generally, this is how web projects progress.
But sometimes, the process breaks down. Attorneys may get frustrated with their web design and development teams. They think they are being ripped off (sometimes…
Read More
We have written often about how blogging can drive traffic to your law firm website. A good blog can help you generate more leads and more cases. But like all law firm marketing related efforts, blogging must be done with a purpose. Blog entries that do not address client needs or speak to the right audience may not produce the best results.
If you want to take advantage…
Read More
The value of blogging for attorneys lies in creating relevant content. Writing and posting regularly to a blog on your attorney website helps establish you as a trusted resource and creates interest in your work, giving prospects and clients a reason to return to your website and to refer it to others.
Blogging as a part of a law firm marketing strategy does drive traffic. In 2011,
Law firm marketing professionals have a lot of ideas about how you can stand above your competition, from videos on your website to multimedia and more. With so many law firms using online videos and multimedia effects, it takes something a little more traditional to get extra attention.
What clients really want is a lawyer who understands their situation. One who understands what they are going through….
Read More
The question of how important a law firm logo is in the grand scheme of attorney marketing and practice building is still a matter of some debate online. A recent post on lawyerist.com engendered an unnecessarily confrontational discussion among commenters about the wisdom of spending any time or money on a logo at all. Why bother, some argued; no one hires an attorney based on a…