Last week, we discussed several methods law firms can employ to ramp up their website’s usability. Making your firm’s site as intuitive and easy to use as possible helps give potential clients a positive experience and prompts calls and conversion. A well designed, fine-tuned website also encourages users to share your site and refer others to your firm.
Attention to detail in an attorney website is something that is most notable when absent. When done well, no one item...
Read MoreYour firm’s website is at work for you 24 hours a day, 7 days a week. It is a valuable advocate and proxy, often communicating with potential clients before you have had a chance to speak to them in person. And, as a bonus, it will continue to do its job without complaint while you are asleep, on vacation or at trial.
Ideally, your attorney website is functioning at optimum efficiency, converting visits into calls and prospects into clients....
Read MoreAttention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. Details create the sense of hierarchy that a website needs in order to prompt action and create results.
Effective websites employ a variety of techniques...
Read MoreEven AT&T knows that consumers are no longer using the Yellow Pages as a primary method to search for professionals. Consumers are searching online, and marketing budgets have adjusted accordingly.
People (and businesses) that need an attorney are increasingly using law firm websites to filter their options before choosing which lawyer to call. A well designed, well populated, website shows off a firm’s professionalism and expertise, which helps establish trust with prospects and existing clients. There is simply no excuse...
Read MoreThis episode covers the value of a professional design and how that design works with search engine optimization and your firm’s legal marketing goals.
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