4 long-form page examples for attorneys

4 long-form page examples for attorneys

Long-form pages are becoming increasingly popular among web users. But it’s not just humans who like them; Google also rewards this media-rich content. We will explain why in a moment.

What is long-form content?
A long-form page consists of in-depth copy paired with other forms of media. While a standard article may include a picture with some text, long-form content integrates graphics and other forms of media to tell a story.

Another characteristic of long-form pages is (as the name implies)…

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What lawyers can learn from Google's Webspam Report

What lawyers can learn from Google’s Webspam Report

Google released its 2015 Webspam Report this week, which details actions the company took over the last year to try to clean up the internet, reduce spam and increase page quality. When Google chooses to release actual data, webmasters and website owners (and yes, lawyers) should take note. The reports often provide insight into the types of practices Google punishes and rewards, which you can use to help prevent mistakes and build better pages. This report is…

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Marketing and the Brain — Part 3 of 3

Marketing and the Brain — Part 3 of 3

In part 3 of Marketing and the Brain, we’ll cover why your marketing strategy should cater to a person’s tendency to follow their gut feeling, make impulse decisions and protect their free will. These psychology concepts help inform marketers and salespeople how to effectively appeal to prospects, and can be used by you to convert more leads and grow your firm.

Emotional decisions

We often convince ourselves that we follow a strictly logical code for our decision-making process. We tell ourselves…

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Marketing and the Brain - Part 1 of 3

Marketing and the Brain – Part 1 of 3

Visual input

How does your brain perceive a logo? How does copywriting play to the brain’s impulses? What role do emotions play in our decision-making?

Understanding the role of the brain’s cognitive biases and tendencies in the marketing process is essential to converting more leads. The way our brains are wired to respond to marketing features is simpler than you may think. In fact, while each mind is unique, we often respond in predictable ways.

In this three-part blog series, we’ll cover…

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Panda is now a piece of Google's core algorithm

Panda is now a piece of Google’s core algorithm

Google has confirmed that Panda is now a part of its core ranking algorithm. Panda has not been updated; Google was careful to specify that any recent updates to its core algorithm were not Panda or Penguin related. Rather, Panda in its current form has been integrated as part of the algorithm’s core functionality.

Panda targets page quality. The initial Panda release in 2011 aimed to lower the rankings of pages that contained weak or “thin” content. On a domain…

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What law firms can learn about mobile search from Google’s latest quality rating guidelines

What law firms can learn about mobile search from Google’s latest quality rating guidelines

In November, Google released the full version of its Search Quality Rating Guidelines for the first time. Last week, we discussed Google’s standards for quality content and website reputation, as detailed in the document. This week, we will delve into the newest section of the guidelines: mobile ratings.

The rating guidelines document is given to Google’s human quality raters to help them determine how to rate a series of test queries. The scores raters give pages do not directly…

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What law firms can learn from Google's latest search quality guidelines

What law firms can learn from Google’s latest search quality guidelines

For the first time, Google has released the full version of its Quality Raters Guidelines and Handbook. Google provides the 160 page .pdf to its human testers, who perform searches and rate the results based on these guidelines. Google then uses this rating information to enhance its algorithm in an attempt to continuously improve results for searchers.

Raters assign a Page Quality rating based on a sliding rating scale. The scale contains five primary rating options: Lowest, Low,…

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Google’s new design and your law firm’s listing

Google layoutGoogle’s redesigned search engine results look cleaner and load faster. The new layout offers the eye plenty of open white space. And one change may affect your firm directly: paid listings and natural listings now look very similar.

The redesign mirrors changes implemented on smartphones and tablets several months ago, suggesting that Google is focusing its efforts to adapt to the app milieu.

The more immediately noticeable changes include the removal of…

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The Latest Statistics On Browser Preferences Are Here – Podcast

According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.

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