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How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

As the lockdown wears on and most states remain closed down, your firm should be doing everything it can to adjust to staying at home and how that affects your current and potential clients. Here are some great reads that address how to adjust and create a new business-as-usual that helps your firm during and after the pandemic is over.

Stuck at home during COVID-19? Here’s how to write law firm website content that resonates with potential clients (LawLytics)

People are spending a lot of time online. That means your legal marketing strategy needs to shift to not only write more content, but content that resonates with potential clients during this difficult time. What resonates with them? How can you up your marketing strategy to actually be found by potential clients? Read on to find out.

How to transition to a paperless law firm (Clio)

Coronavirus lockdown or not, there are many benefits to going paperless. Taking the steps towards going paperless will not only help simplify payments, intakes, and file organization while you’re stuck at home now, but will better prepare you for a more efficient post-pandemic business model.

What to do if people aren’t calling your firm during the pandemic (Answering Legal)

Now is not the time to take desperate action. It’s time to take careful and decisive action to ensure that you’re able to reach past, present, and future clients, and get those phones ringing. When you communicate effectively, reach out to your community, and invest time and attention to your marketing, you’ll be able to succeed now and into the future.

Why remote lawyers should mute Alexa (Bigger Law Firm)

Working from home comes with a host of new details to iron out, from creating the right workspace to… silencing your Alexa. That’s right, it’s important to remember that these kinds of devices might inadvertently be listening to your client calls. Find out how often these devices are activated accidentally, and why it’s important to turn them off when you’re working.

In Case You Missed It…

Why there’s more to life than landing rank 1, page 1 (Custom Legal Marketing)

Yes, rank 1, page 1 is the highly-coveted place to land. But if that’s your marketing strategy’s only goal, then your firm will miss out on the rest of what Google search has to offer. From featured snippets to “people also ask,” there are more ways than one to get found on Google. Read on to discover how to diversify the way you optimize.


Cristina Fríes is a MA in English/Creative Writing from UC Davis (2019), and is a legal marketing strategist and content developer for CLM. Her interests include creating compelling marketing content, writing books, and traveling the world.

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