Webinars are an often underutilized attorney marketing resource. From a purely digital standpoint, webinars are valuable SEO and content marketing tools. According to a Content Marketing Institute Link Building Survey, webinars are one of the top five types of content that are most likely to naturally acquire links to your website. From a client acquisition perspective, webinars can help position your firm as a trusted resource, open the door for future dialogue, and ultimately generate leads...
Read MoreApr 15
Highlights from the Moz 2017 Local Search Ranking Factors Survey
Moz released the results of its 2017 Local Ranking Factors Survey at the beginning of the week. The survey contains insights from over three dozen SEO industry experts about what it takes to make it to the local map pack and rank well in organic search.
Participants were asked to rate a number of local signals from the physical location of a business to the volume of quality content on an entire website, and over 100 other...
Read MoreJun 22
In Search of the Missing Links: How 30,000 links were lost then found.
When a client with a robust link portfolio and growing rankings informed me that their links had disappeared, I almost dismissed it as another Google Search Console error.
The law firm's link portfolio has more than 30,000 links from about 400 domain names. Google Search Console generally reports about 350 of those linking domains.
They can also expect about 1,000 clicks each month to be reported in Search Console. You can understand why they were concerned when they logged...
Read MoreApr 15
Content marketing and link building: use both to fulfill different goals
After Google released the first version of its Penguin algorithm update in 2012, sites that had been practicing successful — but spammy — link-building tactics saw drastic ranking declines.
The depth and breadth of the post-Penguin fallout caused many to shy away from link building. Even though links were still being used to help determine search placement, the cost of being punished for an error was perceived as too high. And Google was hinting strongly that it was trying...
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