10 things you can do now to boost your legal marketing

10 things you can do now to boost your legal marketing

Marketing is a process. Each piece, from social media to online marketing to TV ads to networking, has many moving parts. Some must be carefully coordinated to function as an integrated campaign. Others, you can work on individually as time permits. While the scope of all marketing activities combined can be considerable, there are things you can do in an hour or two that will advance your business development goals.

Here are ten valuable marketing actions you can take, even…

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Six ways to set your firm apart in 2017

Six ways to set your firm apart in 2017

The beginning of the year provides time for both reflection and renewal. The season invites us to look inward and consider our goals for our personal and professional lives.

Here is a new year’s resolution for attorneys to add to your lists: “In January, I will read all the practice area copy on my website and on the sites of at least 5 of my closest competitors.”

While this resolution may sound about as fun as trying a…

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How to write a professional attorney bio people will actually want to read

How to write a professional attorney bio people will actually want to read

Nobody said writing an attorney bio was glamorous. But it is necessary. Unfortunately, it is a task that is often given too little attention, resulting in a boring bio page that is just a thinly-veiled rehashing of an old resume.

Your attorney bio page is important. In fact, it is probably one of the most important pages on your law firm’s website. According to HubSpot, about pages are the second most visited pages on a website. Attorney…

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Five Things the Most Effective Websites Have in Common

Law firms may not want to think of themselves as small businesses, but competing for new clients increasingly requires the implementation of business strategies, from law firm practice management to holistic marketing plans. As traditional methods of attorney marketing continue to move toward obsolescence, online marketing efforts are taking a larger and larger share of marketing dollars. Because of this, your website must be effective.

MarketingProfs published a Read More

Beat the crowd: Tips for rising above the competition in a saturated market

The Am Law Daily announced last week that early numbers show only modest growth for a prestigious group of New York’s largest law firms last year. Within the study is the admission from several partners that persistent pressure to lower rates is cutting into profitability, even with a rise in some types of litigation work. The push for firms to lower their rates or pursue alternative billing…

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Use design for inspiration not duplication

Great web design is many things, but above all it is functional. One of the first lessons new designers learn after they have left the cocoon of the classroom is that no matter how pretty their work may be, clients are only happy if it accomplishes certain objectives. In terms of law firm website design, this means turning visitors into prospects and prospects into clients. Attorney websites must convert.

Because of the need…

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Position your attorney website as a valuable business development tool

In the not so distant past, having a law firm website simply meant slapping up a few pages about the firm and its practice areas and then checking “develop online presence” off the to-do list. Websites were seen as a sort of online brochure – a static presence advertising the firm’s services.

However, the understanding about what makes an attorney website effective is evolving. In recent years, the…

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