The 2018 Content Marketing Plan for Law Firms

The 2018 Content Marketing Plan for Law Firms

Content marketing is propelling forward into a modernized world of high expectations for law firms: to be unique and trustworthy for clients with a crisp and transparent online presence. As rough as the roadmap to successful marketing may seem, it is not impossible. The secret is in the flow. Here is how your firm can tackle content marketing today:

Create Your Plan of Action

Break it down.
The simplest start to new beginnings in 2018 is to realign your law firm’s goals…

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Tired of Law Firms Spamming Google Maps? You Can Fight Back

Tired of Law Firms Spamming Google Maps? You Can Fight Back

Any law firm that is putting a lot of effort into their search engine marketing knows how frustrating it can be to see their spammy competitors rank above them in Google Maps. After investing in your website, getting client reviews and cultivating a strong reputation in Google, your listing could get taken over by someone titling their listing “Smith & Smith – Los Angeles Personal Injury Lawyer.”

While there are multiple types of spam from unqualified addresses to multiple listings,…

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Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Google recently removed a search feature that was a favorite among SEO professionals, but an alternative remains available.

Until recently, Google search users could set a location and view search results as if the user were in that location. This was provided alongside other filters such as date range, which are accessible by clicking on “Search tools” at the top of a results page. SEO professionals used this to understand how results differed for users in various locations. Travelers could…

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Google's Newest Target is Your Law Firm's Domain Name

Google’s Newest Target is Your Law Firm’s Domain Name

Recently, Google announced another algorithm change in their efforts to stop web spam. The newest change has nothing to do with your links and little to do with content. This time, Google is targeting your law firm’s domain name.

The goal with the newest change is to target low-quality “exact match” domain names. For most law firms, this change may actually help their rankings.

Over the past decade, spammers in all industries (not just law) have been picking up domain…

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Your Firm Can Use Social Media to Build Authority and Valuable Links

Much has been written about using social media to build a community, engage with potential clients and establish expertise. But what about the SEO benefits your firm can gain from a social media marketing strategy?

The potential value of social media activity for a firm’s own SEO efforts is often underrated. The two do not exist in a vacuum – social media, blogging and website optimization must all…

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Bring Clients Back to Your Law Firm’s Website with Remarketing

Lawyers spend millions of dollars each year to get their name out to the public and bring in new clients. Some law firms spend hundreds of thousands of dollars each year to drive potential clients to their website. What happens after someone visits the firm’s site, but doesn’t take the next step and call or contact the attorney?

Remarketing is a pay-per-click service that can compliment your natural Read More

5 Link Building Tips for Lawyers in the Post Penguin Google

Google Penguin NinjaThis year’s Penguin updates from Google have changed how many law firms are positioned in the search results. For years, we have identified many cheating law firms that heavily took part in link exchanges, buying paid links, forum spam, blog comment spam, paid posting and other link building tactics that are now yielding useless, if not damaging, links.

The old link building strategy was easy. Get a lot…

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How TV Ads and SEO Work Together for Your Firm

A lot of law firms use television ads to increase awareness and get leads. But some lawyers who closely monitor their lead sources have seen their search engine optimization efforts improve the conversion rate of their television advertisements.

Many elements go into a successful SEO campaign. From local profiles, videos and news releases to publishing content on third party authoritative websites to onsite work that makes the law firm’s…

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Does Bounce Rate Matter on Law Firm Websites?

If you spend any time with your website’s statistics, you may be familiar with “bounce rate.” The bounce rate represents the number of visitors who access one page on your website and then leave. A high bounce rate means that most people see just one page on your site. A low bounce rate means your visitors visit multiple sub-pages.

For years, search engine optimization specialists have theorized that…

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