Static brochure websites are quickly becoming a thing of the past. People now expect frequently updated, current content and interactive design elements, even from an attorney website. Dated sites with links to old articles from your law school days do not connect with potential clients. As attorneys, you have a wealth of knowledge built from years of experience that you can harness to speak directly...
Feb 4
Naming your law firm for the right clientele
Determining your law firm’s name goes hand-in-hand with determining your market. If you are a personal injury lawyer, a personal bankruptcy lawyer, a divorce lawyer, or some other consumer-oriented attorney, you are going to require aggressive marketing. However, large corporate bankruptcy, business litigation, and niche, specialty areas may require a more traditional look.
For the specialty practices, the classic law firm style will probably be best. Many of your clients...
Read MoreJan 28
Mobile Optimization is a Must for Law Firms
Last year, Google's paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs -- a significant number, and one that law firms must pay attention to.
When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search...
Read MoreJan 23
Design Terms Part Two: Fixed vs. Liquid Layouts
Since nascent HTML began supporting images, colors and backgrounds, people have been experimenting with ways to dress up their pages. Website design has since flourished, with developments in code and technology giving designers the freedom to create layouts they could not have dreamed of ten years ago. But even with modern development capabilities, challenges still exist. Browser and operating statistics, coupled with on-site analytics, can help you predict what technology...
Jan 22
Facebook Graph to Help Law Firms Connect with Clients
Facebook's announcement about their search engine, Facebook Graph, has left many with questions about how to make sure their firm is well-positioned when the new feature leaves beta and hits the mainstream.
While the company works to distinguish itself from Google, the process in which a Facebook page ranks well when users search in Facebook Graph shows a close resemblance to the classic rules of search engine optimization.
Facebook Studio posted...
Read MoreJan 17
Design Terms: What is Grid Layout and is it Right for You?
Two websites that have a very different look and feel may, at their cores, be structured in much the same way. Before adding graphics, colors and text, you must decide what type of layout best fits your needs. Layouts can be fluid, fixed (more on that later), grid, one, two or three column. Grid layouts are popular because they can support a lot of information and content without looking unorganized....
Jan 14
How Legal Marketing Companies Bet Against You
We recently conducted an internal study, looking at how law firm marketing companies manage working for competing law firms. If a company is providing search engine optimization services, this is of particular importance, as there are only 10-15 natural listings between standard and local.
Over the last four years, the number of online marketing firms which claim to focus on attorneys...
Read MoreJan 7
A New Website Will Not Harm Your Firm’s Ranking
Online marketing consists of many things beyond just search engine placement – things such as your website. All of your online marketing efforts will eventually lead a potential client back to your law firm's website. When that happens, is your website ready for conversion?
Some law firms have been building out their...
Read MoreDec 31
Giving Away Free Information May be Key to Building a Bigger Law Firm in 2013
When planning your law firm’s website content, you may want to take time to organize some free information to be distributed to your visitors. Free information builds credibility, loyalty, and ultimately will bring in new cases.
While some areas of law require a fast decision from the client -- like personal injury -- most areas of law pertain to things people and businesses have to think about. Should I file...
Read MoreDec 17
Good and Bad Keyphrases for Your Firm
After you decide to move forward with a comprehensive search engine optimization campaign, it is time to determine your best primary keyphrases. Your SEO company should do this for you, but it's important to know their process.
What makes a good keyphrase and a bad keyphrase?
Good Keyphrases
It may come as a surprise, but popularity is not all that makes a good keyphrase....
Read More