HTTPS is taking over Google search results: Are law firms keeping up?

HTTPS is taking over Google search results: Are law firms keeping up?

It’s been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that involve processing data already utilize an HTTPS connection, law firms rarely do.

HTTP vs HTTPS Simplified

By default your website is accessible via an HTTP connection. With an SSL certificate, you can change your prefix from HTTP to HTTPS. An HTTPS connection adds an extra level of encryption between the…

Read More
Link building for law firms: tips for creating linkable content

Link building for law firms: tips for creating linkable content

Link building is still a valid and essential marketing tool, despite the bad reputation it has earned over the past several years. Although cries of “link building is dead” have rung out across the SEO community since the first Penguin update in 2012, links, and therefore the need for link building, are still very much alive. According to Moz’s Search Engine Ranking Factors 2015 report, domain level link features and page level link features place first and…

Read More
Local firms more likely to earn organic page one placement with long-tail keywords

Local firms more likely to earn organic page one placement with long-tail keywords

Google has changed the local search equation once again with a big update to its local listing pack. Last Thursday, Google began switching out its local 7-pack for a redesigned 3-pack, or Snack Pack. For all queries that produce a local pack, Google is now showing only three results instead of seven.

The new design eliminates some familiar data. Listings no longer include full addresses or phone numbers. Searchers can see the street name but must click through to the…

Read More

Adwords can connect your law firm to the suburbs

Search engine marketing often focuses on getting top placement for the most popular keywords related to your law firm’s practice area. This strategy generally delivers the most leads, and it’s a solid approach. But when a big-city search doesn’t perform as well in the suburbs, a pay-per-click campaign might fill the void.

For several years, Google has been using the geographic location of the searcher to determine what search results to display. When you are looking for a place to…

Read More