Facebook adds new targeting options for paid campaigns

Facebook adds new targeting options for paid campaigns

Organic post reach on Facebook is declining, creating a barrier for businesses trying to communicate with fans through regular activity. Some firms are making the calculation that paying for reach is worth the investment, turning to Facebook’s various paid advertising options to connect with fans. The goal of Facebook campaigns is not necessarily direct sales; some advertisers, particularly attorneys, utilize Facebook ads or Facebook Boost to attract likes.

At the heart of every strategy, from obtaining likes to…

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Twitter offers new targeting options through tailored audiences

Twitter offers new targeting options through tailored audiences

After months of beta testing, Twitter officially rolled out its Tailored Audiences product for advertisers in early December. The social network is now using ad partners to share data about how Twitter users behave on third-party websites.

Tailored Audiences is a retargeting program that allows a business to show a promoted Tweet to users who have already expressed an interest in its brand. For example, your firm may wish to target individuals who have recently visited your…

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Google +Post and Facebook Boost Offer Firms New Advertising Options

Google Plus CardsGoogle+’s +Post and Facebook’s Boost present the same basic service: both promote social posts, pages and websites on your behalf.

Google+ +Post
+Post offers paid, Google+ post placement for your firm. These interactive, live ads are meant to be more relevant to users than traditional banner advertisements. The ads themselves do not display on the Google+ network. Instead, they fit into Google’s much wider Display Network and point…

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