What clients and visitors expect in a modern law firm website

What clients and visitors expect in a modern law firm website

Your firm’s website must play many roles. At its core, your website works as a marketing tool and 24-hour brand ambassador for your firm. However, technology has advanced to such an extent that static sales pages no longer suffice — either for visitors or search engines.

“In the future, the winners in the legal world may succeed by dint of survival of the most responsive.”

–Richard Susskind, The End of Lawyers (2008)

Attorney websites are evolving to become client relations…

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How voice search is changing the way people find your law firm

Rankings Not as Important as New ClientsVoice search is an increasingly common way to use search engines, with companies like Google, Apple and Microsoft all pushing their versions of the technology. Google in particular has recently advertised its voice search capabilities in venues such as the World Series. More and more people are using voice search, and the increase in its usage is changing how people find law firms.

The increase in…

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Does Active Blogging Pay off for Law Firms?

rss stickerWe recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America’s largest cities and reviewed the top three natural rankings. Aside from blog activity, we also looked at the overall number of pages on the sites and social activity.

The results were mixed, but we found some interesting similarities. We looked at five key practice areas in…

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