With Google’s new Search Console Tool, you have the opportunity to improve the quality of your existing and future content. How? By keeping track of any content that the general public flags as outdated, and by reacting with a strong, well-informed content strategy.
The Search Console tool allows the users to flag content as outdated, giving the website owners the chance to temporarily remove that page while you update the content....
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This week, we’ve found some articles on the legal marketing pipeline that are too good not to share. Find out about how to generate unique content, successful videos, and more in these articles from around the web.
How to Turn General Website Content into Unique Content for Your Law Firm (LawLytics)
Google favors unique website content because users favor unique content. But you have so much general content, and you’re struggling to figure out Read More
Whether you’re aware of it or not, it’s likely that your site has outdated content that is no longer serving your law firm. That includes content that doesn’t reflect your law firm’s current status or latest successes or ideas in old blog posts or practice area pages. You and your firm never stop changing, but this old content will still appear in search results and misrepresent you, your current news, or your knowledge.
It’s time...
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While internet speeds used to all but prohibit the use of embedded videos for law firm websites, that is no longer the case. In fact, last year, the average download speed in the United States was an impressive 93.98 Mbps, which is twice the global average of 46.25 Mbps. Given that the majority of Americans have the ability to seamlessly view an embedded video, more and more law firms are including videos on their website....
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UPDATE: April 15, 2019
While the indexing issue has been resolved, Google is reporting related issues within Google Search Console.
Search Console is still recovering from the indexing issue we reported on last week. As a result, index coverage and enhancement reports were not updated recently & URL Inspector might not reflect live status, at the moment.
— Google Webmasters (@googlewmc) April 15, 2019
UPDATE: April 9, 2019
Google says they expect the error to...
It's been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that involve processing data already utilize an HTTPS connection, law firms rarely do.
By default your website is accessible via an HTTP connection. With an SSL certificate, you can change your prefix from HTTP to HTTPS. An HTTPS connection adds an extra level of encryption between the...
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When a client with a robust link portfolio and growing rankings informed me that their links had disappeared, I almost dismissed it as another Google Search Console error.
The law firm's link portfolio has more than 30,000 links from about 400 domain names. Google Search Console generally reports about 350 of those linking domains.
They can also expect about 1,000 clicks each month to be reported in Search Console. You can understand why they were concerned when they logged...
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Google's recent algorithm update may have produced mixed results, but it did push mobile usability into the spotlight, forcing many businesses to face long-standing mobile compatibility issues.
Some analysts saw Google's update as a power play in which the search giant used its size and influence to force changes it wants to see in the industry. Writing for CNET, Richard Nieva said, "Google has used its power as the most-visited website in the world to force other sites...
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