This week, we’ve found some articles on the legal marketing pipeline that are too good not to share. Find out about how to generate unique content, successful videos, and more in these articles from around the web.

How to Turn General Website Content into Unique Content for Your Law Firm (LawLytics)

Google favors unique website content because users favor unique content. But you have so much general content, and you’re struggling to figure out how to adapt to Google’s algorithm. In this article, find out how you can face the worry that all you can write has been written before, and switch to a new sort of thinking: write from your unique perspective, for your unique clients. The more specific you can get, the better, because that shows Google that you’ve got authority in your field.

Law Firm Marketing Tips: Lessons on Video Marketing From Attorney Gerry Oginski (Answering Legal)

Creating successful law firm videos can be a cheap investment with valuable rewards. Attorney Gerry Oginski has taken over YouTube with his helpful videos that have helped his SEO and gained him some of his best cases. In this article, Oginski opens up about how a lawyer should use this platform to their advantage by creating videos with specific tips that prospective clients will want to know even before they know they need a lawyer.

User Behavior on Law Firm Websites is All About Data (Bigger Law Firm)

You’re working hard to create content and build pages for your website, but are they converting clients? To find out how to make your website achieve that goal, you should be monitoring user behavior, and using that data to enhance the user experience, as well as focusing on content that users will find helpful, and much more. Read on to find out how to use data to track what you need to improve on your site.

In Case You Missed It:

How To Crowdsource Discovery of Outdated Content on Your Website (CLM)

Google introduced the new “Removals Tool” to the Search Console, which allows the general public and website owners to identify and temporarily remove outdated content from search results. This means that you can start tracking which content is no longer working for you, and make appropriate changes to those pages. Get your content working for you again. Find out how this new tool can be used to your advantage.

Cristina Fríes is a MA in English/Creative Writing from UC Davis (2019), and is a legal marketing strategist and content developer for CLM. Her interests include creating compelling marketing content, writing books, and traveling the world.