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Oct 17

How to use color to market and brand your firm effectively

How to use color to market and brand your firm effectively

Color choices play an important role in establishing and supporting a brand's personality. Color can influence both buying decisions and general perceptions about a brand or product. But the relationship is not as straightforward as many marketers would have you believe. The way two different people with two different life experiences and personal preferences will perceive a color is unavoidably subjective.

To say that picking red as a primary color for your firm will make every potential client see...

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Jul 16

Increase reach and authority by telling a good brand story

Increase reach and authority by telling a good brand story

The practice of building relationships is not new to law firms. Networking and word of mouth referrals have long been important parts of practice development. Technology continues to add new dimensions to the ways in which professionals connect with colleagues and clients, but the underlying need to communicate and develop meaningful associations has not changed. Relationship-building requires and ability to listen, understand your audience, share useful information and provide a positive experience in person and online. Relationship-building is brand...

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Jun 26

Whose opinion matters when redesigning your firm’s website?

scrutinyThe reason a website is redesigned is to attract new clients. The old site may be out-of-date or not optimized for the world in which we now live; visitors may be accessing your site from a large desktop computer, a laptop, a midsize tablet, an ebook tablet, or a smartphone. Ultimately, the redesign is about getting new clients.

When your law firm's website is getting redesigned, it's natural to reach...

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Jun 13

Color Theory and Making the Right Connection with Your Law Firm Marketing

Color psychology is a complex science, one which people could spend their whole lives studying. It is something that we understand subconsciously when we choose the colors that surround us. It is why deep red dining room walls are more common than bright blue, and why muted earth tones are often seen in spas while bright primary colors adorn toy stores and playgrounds.

A potential client's reaction to color must be taken into consideration when developing marketing strategies. A...

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Jan 23

Your Law Firm’s Most Memorable Face

Collectively, your logo, business cards, brochures, and website all make up your law firm’s face. Even if you market with pictures of yourself or other attorneys in your firm, your brand is still the face of the firm.

When it comes to design, unless you have a creative background with the technical knowledge to go with it, designing your print collateral is a job best placed in the hands of a professional.

When deciding on your print designs, keep in...

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