How your firm should combine PR and SEO strategies

News on tabletPreviously, we looked at how PR and SEO are inextricably intertwined in the modern content marketing world. Here, we will take a look at some strategies companies can use to integrate their PR and SEO marketing.

What might a combination of PR and SEO look like? Robin Swire recently wrote on Moz about a PR stunt his firm orchestrated for a client specializing in parking…

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How public relations and search engine optimization are intertwined

Attorney SEO Keyphrases for LawyersTraditionally, search engine optimization (SEO) and public relations (PR) had little in common; each had distinct goals and required distinct approaches and skill sets. That is no longer the case. Thanks to changes in search algorithms and in how the public consumes content, PR and SEO are now inextricably intertwined. As Moz recently reported, a good PR strategy should draw on SEO, and can boost…

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