Grow Your Online Engagement With Facebook Stories

Grow Your Online Engagement With Facebook Stories

What Is Facebook Stories?

With new technology, comes new opportunities. Following the increased popularity of the “story format” originated by Snapchat, Facebook roll-out their own in-app version called “Facebook Stories”. Going against the social media norm of preserving and saving moments, Facebook Stories take a much more temporary approach and allow its users to generate photo and video collections that can be viewed up to two times and disappear after 24 hours.

While posting content that will only last for one…

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How Your Law Firm Can Support Your Community During The Coronavirus Crisis

How Your Law Firm Can Support Your Community During The Coronavirus Crisis

As a law firm, you’re well positioned to support your community through a crisis. People are scared, and they have a lot of questions about how this crisis affects their lives. You can be there to not just answer those questions, but to lead them to a brighter future. Here are some ways your law firm can support your community as they try to manage their lives during the COVID-19 crisis.

1. Share helpful information
Use…

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Twitter releases study showing what tweets are most successful

Twitter releases study showing what tweets are most successful

A new study from Twitter reveals what factors cause some tweets to be more successful than others. The research confirms what third-party analysis and user observation have long demonstrated: tweets that contain images prompt the most engagement. Posts with video and links also receive more attention.

Twitter analyzed over 2 million tweets sent from accounts within the United States. Researchers looked for tweets containing photos, #hashtags, links, videos and a number or a digit — such as…

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Changes to Search Algorithms are Constant. Don’t Panic.

panicRecent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the future of their search marketing efforts. Just as everyone is adapting to summertime Penguin updates, additional modifications are forcing marketers to once again reconsider what the best strategies are for their clients.

Rule number one when facing…

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Keep your email marketing fresh: Study confirms it still produces results

email marketingResearch released in Monetate’s Ecommerce Quarterly (EQ) report for Q1 2013 reveals that email is still an important marketing tool for businesses. According to data collected during the first quarter of this year, email is actually a larger driver of conversion than search.

The study examined over 500 million shopping experiences and found that email marketing converted more than 3 percent of the time, while search came in…

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Find balance with your search and social marketing efforts

zenEach new, highly publicized update Google releases causes some frustration among businesses that see their rankings fluctuate as the changes take effect. And Google will continue to hone its algorithm in an attempt to make search results as helpful as possible for those in need of information or services.

However, through all of Google’s updates, the basic rules have remained the same. And so has the underlying formula: a combination…

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Create the right impression with your profile picture

profileEven if you are consistently posting the most prescient, insightful information on your social media profiles, people will likely notice your picture before they start paying attention to what you have to say. First impressions matter, and they are almost always visual.

Like it or not, you need a good profile picture – a picture of you, not your dog or your child or your favorite beach. And…

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Company pages on LinkedIn are still an underused resource

best linkedinIn December, LinkedIn released its list of the 12 best company pages of 2012. According to a post on the official LinkedIn blog, the pages were chosen because they used a range of features to both enhance the company’s brand and communicate with its audience in a meaningful way. Some winners include Adobe, HubsSpot and CNBC. You can see the complete slideshow…

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