Lawyers Encouraged To Sign Up As Poll Workers

As elections in the United States draws closer, the American Bar Association is encouraging lawyers to assist with poll working. “With the added obstacle of a pandemic this year, finding people who are at lower risk to assist as poll workers is even more important. This is an opportunity for lawyers, and soon-to-be lawyers, to step up and serve.”

Voice SEO: Different Tactics Required For Google Assistant, Siri and Alexa (Search Engine Land)

Over the years, there has been slow steady growth in voice search engine optimization. When it comes to "voice searching", using a smart phone to search for "restaurant near me" is becoming more commonplace. Understanding and implementing different tactics for voice SEO may give your law firm marketing that edge for the future.

Don’t Just Throw Together a Webinar - The Virtual Events Crash Course You Need (First Round Review)

Nowadays, we require a little more creativity when it comes to socializing and event planning. Webinars are great, but to build a strong virtual community your lawyers may want to consider attending or even hosting virtual events. This article breaks down what it takes to enter the virtual events arena.

How Lawyers Can Increase Access to Legal Services (Clio)

Lawyers can play a crucial role in bridging justice gap. In this interview, Leslie Ginzel recounts her experience as the former Program Director for Beacon Law, a civil legal aid program in downtown Houston that supports people who are experiencing homelessness by addressing barriers to employment, housing, health care, and more.

Long-Tail Keywords for Law Firms (Bigger Law Firm)

"There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the length of a phrase does not tell the whole story."

In Case You Missed It

Ditch These Problematic Design Elements From Your Firm's Website

"Web designers have a tricky job to do: balancing the needs and wants of clients with the needs and wants of users, which may not always align." This article breaks down website design trends that are bad for users and provides alternative solutions.

Jessylyn Los Banos is a content developer for law firms at Custom Legal Marketing.