With all the hype surrounding social media and content marketing, email seems like a dinosaur. However, the use of email as a marketing tool is actually on the rise. What is causing this trend?
Email marketing is effective. And it is cost-effective.
According to Salesforce’s 2016 State of Marketing Report, 80 percent of marketers say that email is fundamental to their business. And 49 percent say that the use of email is directly linked to their main source of...
Read More
Google announced several changes to AdWords last week, targeted for mobile campaigns. The updates further demonstrate Google's position that we live in a mobile-first world, and website owners must adapt. Here is a brief overview, along with some steps your firm can take to plan a mobile advertising strategy that fits your goals and reaches your prospective clients successfully.
Expanded text ads
Expanded text ads will allow businesses to reveal more information about what is being advertised before users ...
Successful marketing campaigns prompt people to take action. Whether the connection is direct — a prospect sees an advertisement and makes an immediate purchase decision — or the result of a sustained brand awareness effort, marketing works when people are convinced to do something.
In the case of law firm SEO, getting people to your website is step one. Once visitors have landed on your site, you must convince them to stay, look around and ultimately to contact your...
Read More
Previously, we looked at how PR and SEO are inextricably intertwined in the modern content marketing world. Here, we will take a look at some strategies companies can use to integrate their PR and SEO marketing.
What might a combination of PR and SEO look like? Robin Swire recently wrote on Moz about a PR stunt his firm orchestrated for a client specializing in parking...
Read More
As you may have heard, Google Places is now Google My Business. Billed as a versatile tool for small businesses, My Business is a repository for a large number of other Google services.
In short, it simplifies the communications components of marketing your law firm. Your firm no longer needs to go back and forth from one website to another to manage its business.
With this change, Google is entering into direct...
Read More
A new study from Twitter reveals what factors cause some tweets to be more successful than others. The research confirms what third-party analysis and user observation have long demonstrated: tweets that contain images prompt the most engagement. Posts with video and links also receive more attention.
Twitter analyzed over 2 million tweets sent from accounts within the United States. Researchers looked for tweets containing photos, #hashtags, links, videos and a number or a digit — such as...
Read MoreOne of the challenges of online marketing is determining how to best divide your budget between available methods. A number of forces continue to converge that make this decision ever more complicated. Google's successful efforts to encourage high-quality, contextually relevant content and penalize sites that try to take short-cuts coupled with the growing influence of apps and mobile search are forcing firms to employ multiple tactics. And the question of how much social media activity and influence may (or...
Read More
Research released in Monetate's Ecommerce Quarterly (EQ) report for Q1 2013 reveals that email is still an important marketing tool for businesses. According to data collected during the first quarter of this year, email is actually a larger driver of conversion than search.
The study examined over 500 million shopping experiences and found that email marketing converted more than 3 percent of the time, while search came in...
Read More
Each new, highly publicized update Google releases causes some frustration among businesses that see their rankings fluctuate as the changes take effect. And Google will continue to hone its algorithm in an attempt to make search results as helpful as possible for those in need of information or services.
However, through all of Google's updates, the basic rules have remained the same. And so has the underlying formula: a combination...
Read More
Attorneys and law firms are not generally known for their infographics, but there is no reason that should be the case. You may love them or hate them, but regardless of your personal stance, it is important to recognize that they do garner more attention than plain-text posts and articles. Infographics are an easy way to distribute helpful facts, lists or other data. As social media assets, they are easy...