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Jun 1

Attorney Bios are an Important Lawyer Website Marketing Tool

Attorney bio pages on a law firm website are the pages most frequently visited by prospective clients. Bio pages can see up to twice the traffic of even a firm’s home page. Clearly they are important. Attorneys should take advantage of the exposure their bio pages receive by focusing on design and content that will engage visitors and generate leads.

Think of your attorney bio pages as an online extension of your office. You are inviting people in to...

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May 16

Set Your Law Firm Website Apart: Give Attention to Details Others Ignore

Attention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. Details create the sense of hierarchy that a website needs in order to prompt action and create results.

Effective websites employ a variety of techniques...

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May 9

Using Colors From Nature in Web Design: Inspiration for your Lawyer Website

Color plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in lawyer web design are too often either overdone or ignored. A more effective way to reach and convert visitors is by intentionally using color to create desired reactions and results.

Start learning from nature. Just because your firm’s website is sitting on a server and displayed on an “artificial” screen does not mean you should discard the...

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Apr 27

Connect with Clients Through Powerful Pictures and Taglines

Your law firm’s website must capture users’ attention within seconds. Creating compelling photo and headline combinations is one of the more effective ways of drawing users in. A thoughtfully chosen image coupled with a short headline that evokes an emotional response can compel visitors to read more. And the longer prospects stay on your website, the more likely they are to contact your firm.

Copy and photography create something of a chicken and egg scenario in website design....

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Apr 11

A Lawyer Website Design Only Works if Users Know What To Do

Even AT&T knows that consumers are no longer using the Yellow Pages as a primary method to search for professionals. Consumers are searching online, and marketing budgets have adjusted accordingly.

People (and businesses) that need an attorney are increasingly using law firm websites to filter their options before choosing which lawyer to call. A well designed, well populated, website shows off a firm’s professionalism and expertise, which helps establish trust with prospects and existing clients. There is simply no excuse...

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Feb 20

Automate Follow Up and Win New Cases

Many law firms already understand the value of email newsletters. By staying in touch with prospective clients and existing clients, you keep your law firm's name fresh on their mind. In fact, email newsletters are a great way of getting new clients not because of the people already on your list, but because of their friends and colleagues.

Not everybody needs representation right now and that is what makes newsletters so effective. By staying in front of people that...

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Feb 16

Focus on Law Firm Brand to Cohesively Plan Marketing Strategies – Podcast

Law firms must focus on their brand as the face of their firm. The brand and how it is conveyed in your logo, business cards, brochures, and website must be professional and communicate the right graphics, content, and tone to be effective and help your business grow.

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