How to make SEO and PPC work together for your law firm

How to make SEO and PPC work together for your law firm

It’s true that on their own PPC and SEO are powerful channels. PPC is used to generate leads using strategies that can be immediately tested and get quick action, while SEO is about building website authority to generate leads over a longer period of time. But when used together, you will double your chances of gaining conversions if your site appears both as an ad and the top organic search results plus PPC can help you reach regions that…

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How to Write PPC Ads That Convert

How to Write PPC Ads That Convert

Google Ads — those little banners that appear at the top of Google searches — wield a lot of power. There are only three possible outcomes. 1. Someone searching for a lawyer in your area sees your Ad, clicks, and converts. 2. Someone clicks, but doesn’t convert. Or 3. Even if your Ad appears near the top of their search, a potential client might read it with glazed-over eyes. The copy doesn’t stand out, and it doesn’t speak to…

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Google Ads Is Changing the Way Exact Match Keywords Work

Google Ads Is Changing the Way Exact Match Keywords Work

Starting throughout October, Google Ads, formerly known as Google AdWords, will begin implementing changes that will expand the way exact match keywords operate. As an example, if your campaign only used exact match keywords, it used to be that your ad would only show if the search query the user inputted was identical to the keyword or phrase.

Now, however, Google has made it so your ads that are associated with the respective exact match keywords will…

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