Acquiring leads is the lifeblood of any successful law firm. Therefore, a popular advertising strategy many marketers recommend to their law firm clients is creating ad campaigns on Google Ads, which can highlight your business on Google Search, Google Maps, YouTube, and more Google services that a large number of people use on a daily basis. And in terms of conversion actions a user can take on your ad and website, phone calls are an avenue that...
Read MoreMay 5
The Google Ads Performance Max Campaign: A powerful lead generation tool most law firms aren’t using.
Google Search, YouTube, Gmail, and Google Maps have massive audiences that are engaged with these platforms every day. With consumers flocking to these products en masse, law firms have the opportunity to leverage these products through campaigns in Google Ads to generate leads.
While most people are familiar with the traditional search campaigns, Google Ads has included a new type of campaign on its platform that many law firms haven't yet tried. This...
Read MoreMar 25
Keep your phones ringing during the COVID-19 crisis with these 9 tips
While people across the country are adjusting their lives to the COVID-19 crisis, we’re monitoring how those changes affect the legal landscape. With people spending a lot more time at home and online, lawyers need to be prepared to respond to new behaviors. How can you make sure the right clients find you? By following these tips:
1. Make sure people know you are currently available and handling cases.
Now is a good time to Read More
Feb 26
How to Generate A Steady Stream of Quality Leads and 4 Other Must-Reads
This week, we’ve curated some new content from across the web to help you gain the tools you need to dominate your market. With a strong website, advertising strategy, lead pipeline, approach to video, and streamlined rebranding, you can transform and grow your firm. Read these helpful articles to understand what it takes to market your firm, and market it well.
Law Firm Advertising (Lawyerist)
The law firm advertising landscape has evolved drastically over the years,...
Read MoreNov 12
How to make SEO and PPC work together for your law firm
It’s true that on their own PPC and SEO are powerful channels. PPC is used to generate leads using strategies that can be immediately tested and get quick action, while SEO is about building website authority to generate leads over a longer period of time. But when used together, you will double your chances of gaining conversions if your site appears both as an ad and the top organic search results plus PPC can help you reach regions that...
Read MoreOct 14
How to Write PPC Ads That Convert
Google Ads -- those little banners that appear at the top of Google searches -- wield a lot of power. There are only three possible outcomes. 1. Someone searching for a lawyer in your area sees your Ad, clicks, and converts. 2. Someone clicks, but doesn’t convert. Or 3. Even if your Ad appears near the top of their search, a potential client might read it with glazed-over eyes. The copy doesn’t stand out, and it doesn’t speak to...
Read MoreOct 3
Google Ads Is Changing the Way Exact Match Keywords Work
Starting throughout October, Google Ads, formerly known as Google AdWords, will begin implementing changes that will expand the way exact match keywords operate. As an example, if your campaign only used exact match keywords, it used to be that your ad would only show if the search query the user inputted was identical to the keyword or phrase.
Now, however, Google has made it so your ads that are associated with the respective exact match keywords will...
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