Time to Get Serious About Your Law Firm Website’s Security

Time to Get Serious About Your Law Firm Website’s Security

What Google’s recent decision to start blocking mixed content means for your website

Recently, Google announced that starting in December of 2019, it will begin to block web pages that contain mixed content. Initially, Google is going to allow users to bypass the block by manually accepting a pop-up security warning. However, by the beginning of 2020, Google plans on implementing a complete block of all pages containing mixed content.

The impact of Google’s decision can be devastating for businesses…

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Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Google releases updates on a daily basis but a few times a year, they do a broad core update. The June Core Update was followed by a lot of ranking turbulence and a crackdown on Google My Business term violations. But ultimately, most of CLM’s law firms saw their organic positions improve after the dust settled.

Google announced the algorithm update today on Twitter:

What Law Firms Need to Know About Recovering From Google’s Broad Core Algorithm Updates

What Law Firms Need to Know About Recovering From Google’s Broad Core Algorithm Updates

Google released its latest broad core algorithm update in June 2019. Whenever a new update is rolled out, it inevitably raises questions about how to fix a drop in search engine rankings or why a website’s traffic has improved without doing anything in particular.

At its simplest, a broad core algorithm update is a tweak to Google’s main search algorithm. Each broad core algorithm update affects websites in different ways. For instance, some sites may suffer…

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The Most (and Least) Useful Meta Tags of 2019

The Most (and Least) Useful Meta Tags of 2019

Meta tags are small bits of text that do not appear on a web page itself, but are seen by search engines. As search engines crawl through millions of pages in search of the user’s desired content, meta tags provide information to the search engine about the data contained on the page. In this way, meta tags help search engines understand what a page is about and, in theory, can be used to make content on a page more…

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Does Your Law Firm's Website Have Too Much Content Indexed By Google?

Does Your Law Firm’s Website Have Too Much Content Indexed By Google?

One of the best features on the internet is the ability to use search engines. If you have a question or are looking for a particular service, you can enter the name of the service or business to get a list of websites for you to choose. Search engines are helpful tools for law firms because their company’s websites may be included in someone’s search results. Many search engines are on the internet, and Google Search (commonly referred to…

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It Is Harder to Monopolize Page One and That Is Good News for Lawyers

It Is Harder to Monopolize Page One and That Is Good News for Lawyers

When it comes to search engine results pages (SERP), diversity is important. Diversity gives the user the opportunity to find the information or services that are more tailored to their specific needs. Having one domain dominate the SERP might not give the user the best quality result they are looking for.

Changed on June 6th, Google has stated that moving forward, only two listings for the same domain and sub-domain will be shown per page for most search queries.

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How to Optimize Your Law Firm’s Mobile Website for Voice Search

How to Optimize Your Law Firm’s Mobile Website for Voice Search

Voice searches have steadily increased over the past ten years since smartphones were first capable of speech recognition technology with Google’s voice search app for iPhone. This increase has expanded to the point where, according to a survey by BrightLocal, more than half of consumers have used voice search to find a local business in 2018. For most law firms that do not operate on…Read More

Is AMP the Right Choice for Law Firms?

Is AMP the Right Choice for Law Firms?

Accelerated Mobile Pages (AMP) is a Google code project that helps websites load quickly. AMP accomplishes its hyper-fast load times by employing a stripped-down version of HTML; a limited, Google-approved Javascript library; and caching.

This means that in order to use AMP, you need to create an alternate version of your website that conforms to AMP’s standards. WordPress plugins exist to help law firms that use the WordPress platform accomplish this.

How to Use the New 'How To Schema'

How to Use the New ‘How To Schema’

Google recently demonstrated some new ways sites can have their content highlighted in search results as a “featured snippet.”

A featured snippet is a block of content taken from a web page and displayed at the top of a list of search results, alongside a link to that page. Its placement is sometimes called “position zero” because it supersedes the page that is otherwise ranked first. How-To schemas, therefore, represent an opportunity to one-up your competition, and should be targeted…

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