Attorney marketing and the death of the desktop

Attorney marketing and the death of the desktop

Google any variation of the phrase “the desktop is dead,” and you will be presented with millions of results — some of them published this year, some with publish dates as old as 2000. Clearly, the desktop has been dying for a long time.

In the face of such dire predictions, the rush to focus all marketing on mobile is understandable. Mobile is hot. Mobile searches continue to increase. Voice search is becoming more popular. All of these phenomenon…

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The future of law firm keyword research

The future of law firm keyword research

Keyword research has long been fundamental to achieving SEO goals. In order to drive traffic to your site by achieving good organic search placement, you need to identify words and phrases that are relevant to your practice, that people are searching for, that are not too highly competitive and that convert at a reasonable rate.

Keyword research used to be easy in part because keyword stuffing used to work. Now, however, Google actively punishes content that attempts to rank…

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What clients and visitors expect in a modern law firm website

What clients and visitors expect in a modern law firm website

Your firm’s website must play many roles. At its core, your website works as a marketing tool and 24-hour brand ambassador for your firm. However, technology has advanced to such an extent that static sales pages no longer suffice — either for visitors or search engines.

“In the future, the winners in the legal world may succeed by dint of survival of the most responsive.”

–Richard Susskind, The End of Lawyers (2008)

Attorney websites are evolving to become client relations…

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Your Firm May Lose Reviews Following Yahoo Yelp Partnership

ReviewsWhen Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings. Although, the agreement did specifically state that Yelp reviews would be used on Yahoo local listings. However, the agreement went forward and virtually overnight, some local businesses lost their complete history of local reviews.

Now, when someone comments or reviews a restaurant, dry cleaner, flooring store or a law…

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Pinterest adds article pins to its collection of rich content

article pinsPinterest announced on its blog last week that it would be expanding its current bundle of rich pins to include article pins. Article pins will contain additional information, like the headline, author, story description and link to the article, within the pin itself. The feature will be rolled out over the coming months, with larger publishers already seeing access to the new pins.

Previously, when a publisher pinned an…

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LegalTech Keynote Reminds Attorneys of Their Technological Responsibilities

LegalTech© West Coast opened on Tuesday with a keynote presentation that pulled no punches in its critique of attorney technological competence. Speaker D. Casey Flaherty said that the failure of associates to understand many technology basics results in hours of wasted time and over-billing. Flaherty, who serves as corporate counsel at Kia Motors America, says he is tired of paying what he sees as exorbitant fees for routine matters. In…

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Design Terms Part Two: Fixed vs. Liquid Layouts

Since nascent HTML began supporting images, colors and backgrounds, people have been experimenting with ways to dress up their pages. Website design has since flourished, with developments in code and technology giving designers the freedom to create layouts they could not have dreamed of ten years ago. But even with modern development capabilities, challenges still exist. Browser and operating statistics, coupled with on-site analytics, can help you predict what technology…

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Top 2012 web design trends – part two

Last week we examined some of the strides website design has made while advances in technology continue to expand creative options. The year 2012 has seen the introduction of some interesting new styles and programming methods, as designers and developers eagerly experiment with some of the advanced capabilities in HTML 5. Here is the second part of our list of the top seven most popular web design trends of the…

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Law Firm Marketing Tips: Know Your Online Footprint

As the trend of eschewing Yellow Pages ads in favor of using technology to attract clients continues, firms will increasingly notice new clients saying, “I found you online.” Generally, if more people are finding your firm online, that is a positive development. The Internet helps level the playing field between large firms with abundant resources, mid-sized firms, and smaller firms who like to focus their practice on a limited…

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Help Your Firm Avoid Social Media Mistakes

Advances in technology can open new opportunities for law firms. New marketing opportunities, new firm development and management opportunities and new opportunities to make mistakes.

If your firm has been engaged with social media for some time, you may be able to look back and laugh at some of your beginner online faux pas. If you are just starting to dip your toes in the water to test…

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