Help Your Firm Avoid Social Media Mistakes

head wallAdvances in technology can open new opportunities for law firms. New marketing opportunities, new firm development and management opportunities and new opportunities to make mistakes.

If your firm has been engaged with social media for some time, you may be able to look back and laugh at some of your beginner online faux pas. If you are just starting to dip your toes in the water to test…

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Attorneys Can Use Social Media and Adhere to Ethical Standards

soc med ethicsSocial media, to the chagrin of some and the delight of others, has muscled its way on to the legal marketing scene and is now a force that is difficult to ignore. Social media itself is not exactly new – Facebook is 8 years old – but its ubiquitous presence on law firm marketing blogs and in law firm marketing plans is a more recent…

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Should you use QR codes in you law firm marketing?

qr codesQR (Quick Response) codes have been popping up everywhere over the past few years. Some businesses have been in such a rush to be a part of the technological in crowd that QR codes have appeared in some fairly ridiculous places, like highway billboards and airplane banners. Who, exactly, is going to scan those codes?

Some of this over-coding is likely the result of the relative ease of creating and…

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The Right Technology Makes a Difference for Your Attorney Website

Building a good law firm website is a process that does not end once a set of page designs are chosen. With the design agreed upon, the development begins. And unfortunately, sometimes the best looking website designs can turn into a nightmare online if attention is not paid to the whole process, from brainstorming…

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Break the Lawyer Website Mold

Attorney websites, by their nature, tend toward the formulaic. As a marketing tool, much of their function is instructive. Prospects want to learn about a firm, the types of cases it handles and the ways in which it assists clients’ unique needs. Unfortunately, this information often falls into predictable categories, and breaking out of those categories – or trying to be too clever – can cause confusion and frustrate users into clicking away.

However, just because lawyer websites must contain…

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Automate Follow Up and Win New Cases

Many law firms already understand the value of email newsletters. By staying in touch with prospective clients and existing clients, you keep your law firm’s name fresh on their mind. In fact, email newsletters are a great way of getting new clients not because of the people already on your list, but because of their friends and colleagues.

Not everybody needs representation right now and that is what makes newsletters so effective. By staying in front of people that…

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Why Flash and Your Law Firm May Need to Separate

There was a time when Adobe Flash (formerly Macromedia Flash) was the web’s future. Its ability to put moving objects, presentations and animations on a website made it an industry standard.

Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web visitors, they had slider effects, digital sounds, and flashy transitions. Unfortunately, Google and other search engines were blind to it.

As we fast forward to…

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