There was a time when Adobe Flash (formerly Macromedia Flash) was the web’s future. Its ability to put moving objects, presentations and animations on a website made it an industry standard.
Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web visitors, they had slider effects, digital sounds, and flashy transitions. Unfortunately, Google and other search engines were blind to it.
As we fast forward to the present, Flash is all but obselete. In a few unique cases, a small Flash element may still be needed in a header if the design is uniquely shaped but for the most part, Ajax and HTML 5 have taken its place.
If your website is running Flash, here are a few things to know:
1) Make sure your Flash element is only used by a small piece of your website and that it does not have valuable content within the element as Google cannot see it.
2) Mobile Apple users will not see your element. Unlike HTML 5, Apple’s iPhone and iPad users will not be able to see your Flash elements. Android devices will play Flash without a problem but with iPad holding 60 percent of the tablet market, it is adviseable to have your design geared toward these clients.
3) A fresh design may be in order. If your website is running large Flash presentations, it was probably built several years ago. A lot has changed since then and website visitors expect different things. A fresh look can help drive new clients to your law firm.