Storytelling is integral to branding, marketing and design. Stories are compelling, and they move people to act in a way that raw data cannot.
The psychology of stories
Marketers have long made the claim that every brand needs a good story. And a growing body of scientific evidence now supports this assertion. According to psychologists Melanie Green and Tim Brock, reading fictional stories changes the way humans process information. The more absorbed people are in a story, the...Read More