How Local Events and Sponsorships Can Power Link Building

How Local Events and Sponsorships Can Power Link Building

One of the primary reasons why successful law firms attend and sponsor local events is to generate publicity. Years ago, publicity was mostly spread through word of mouth alone, however, in the Information Age brand exposure is most efficiently developed through a holistic online marketing strategy. A holistic online marketing strategy is multi-faceted and should be customized to the unique needs of a company, however, most marketing strategies include content marketing, Read More

Link building for law firms: tips for creating linkable content

Link building for law firms: tips for creating linkable content

Link building is still a valid and essential marketing tool, despite the bad reputation it has earned over the past several years. Although cries of “link building is dead” have rung out across the SEO community since the first Penguin update in 2012, links, and therefore the need for link building, are still very much alive. According to Moz’s Search Engine Ranking Factors 2015 report, domain level link features and page level link features place first and…

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7 Search Marketing Myths Your Firm Should Forget in 2015

7 Search Marketing Myths Your Firm Should Forget in 2015

Google is constantly tweaking its algorithm in an effort to deliver the best information to its users. Big releases like Panda, Penguin, Hummingbird and Pigeon combine with smaller daily and weekly updates to create an environment in which search marketing tactics must continuously adjust. Some methods have remained relatively solid over the years, while others, like keyword stuffing and search engine submission, became obsolete long ago.

What are some common search marketing myths? What tactics can your firm drop in…

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How to avoid content bloat

How to avoid content bloat

Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar information may be suffering from content bloat. This phenomenon is a holdover from earlier days of search marketing when building a page for every possible search term with more attention to quantity than quality was effective.

If you are writing thin…

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15 Smart Marketing Tips for 2015

15 Smart Marketing Tips for 2015

What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to evaluate long- and short-term goals and the systems in place to help achieve them. Here are 15 marketing tips to help your firm get a strong start in 2015.

1. (Re)focus on user experience. Websites are living creations….

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How to build good links: seek out quality links that make sense

How to build good links: seek out quality links that make sense

Links have always been an important factor in Google’s algorithm. One of Google’s original innovations, which distinguished it from other search engines in the 1990s, was associating the text of a link with both the page the link is on and the page to which it links. The relationship between the two pages was unique at the time; most search engines only associated the text of the link with the page it was on.

An original abstract

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Links still matter: top takeaways from the Link Building Survey 2014

Links still matter: top takeaways from the Link Building Survey 2014

Skyrocket SEO released the results of its Link Building Survey 2014 in July and have published the data on the Moz blog. Over 300 consultants, marketers, business owners and SEO managers answered questions about link building budgets, challenges and tactics. The results show that link building is still an integral part of most search marketing budgets, even if the process is becoming more demanding.

What is link building?

Link building is the process of actively…

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Mobile Optimization is a Must for Law Firms

mobile search for lawyersLast year, Google’s paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs — a significant number, and one that law firms must pay attention to.

When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search…

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Facebook Graph to Help Law Firms Connect with Clients

Facebook’s announcement about their search engine, Facebook Graph, has left many with questions about how to make sure their firm is well-positioned when the new feature leaves beta and hits the mainstream.

While the company works to distinguish itself from Google, the process in which a Facebook page ranks well when users search in Facebook Graph shows a close resemblance to the classic rules of search engine optimization.

Facebook Studio posted…

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