Google announced the Page Experience update, that will be live on May 2021, along with a new set of metrics called Core Web Vitals and the removal of the AMP restriction on its Top Stories carousel. With several months ahead of us, now is a great time for marketers to evaluate the impact this update has in search results.
Katy French writes about the biggest content marketing lessons learned during the most strange and unprecedented year thus far. This articled is jammed packed with great examples and advice on how you can apply these lessons to your marketing.
It’s no surprise that in order to grow your law firm a strong digital marketing strategy is a must. Deciding what digital marketing and business tools you should focus on first is another story. This article breaks down the different areas of digital marketing you may want to consider in order to grow your law firm next year.
“Bernadette Bennett, business development lead for the legal sector at Moneypenny, offers her advice on how legal professionals can better connect with their clients through active listening, with the help of insights contributed by a number of UK law firms.”
“This is part one in a three-part series covering typography for attorneys. This first installment is an introduction to typography, its use and why it is important.”
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Call to actions (CTA) give your law firm opportunities for your users to connect with you. Using only one style of CTA could limit the number of interactions you get. Branching out with diverse variations of CTA may illuminate your firm with what works, and what updates might be needed to boost the performance of your CTA. Here are ten different examples of call to actions your firm can explore.
Jessylyn Los Banos is a content developer for law firms at Custom Legal Marketing.