How Your Law Firm Can Support Your Community During The Coronavirus Crisis

How Your Law Firm Can Support Your Community During The Coronavirus Crisis

As a law firm, you’re well positioned to support your community through a crisis. People are scared, and they have a lot of questions about how this crisis affects their lives. You can be there to not just answer those questions, but to lead them to a brighter future. Here are some ways your law firm can support your community as they try to manage their lives during the COVID-19 crisis.

1. Share helpful information
Use…

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Myth: Digital Marketing Is The Last Thing You Should Worry About During The Pandemic

Myth: Digital Marketing Is The Last Thing You Should Worry About During The Pandemic

While the COVID-19 crisis is creating new challenges for law firms across the country, it’s essential to keep calm and plan intelligently for your law firm’s success. It can be easy to fall into the panic of, “I need to cut costs!” and eliminate essential services. But your law firm is kept together by a delicate balance of well-oiled parts, so don’t panic and abandon your marketing. Actually, right now is an especially important time…

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Getting More Attention For Your Law Firm's Instagram With Stop-Motion

Getting More Attention For Your Law Firm’s Instagram With Stop-Motion

Instagram is rolling out with a new feature for their app: stop-motion camera mode for Instagram Stories. Courtesy of Jane Manchun Wong, the internet was able to get a sneak-peak demo of how this feature will work. This in-app feature that is currently in development makes it possible for users to create videos from a compilation of photos. This method of video making is very reminiscent of classic Christmas or Tim…

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Developing trustworthiness in a post-truth era

Developing trustworthiness in a post-truth era

Most people know that false information runs free on the internet. However, revelations about the sheer volume of misinformation, and the cultural influence of fake news specifically, have shocked and outraged many in the months since the U.S. presidential election in November.

What distinguishes fake news from the plethora of speculation and conspiracy theory discussions online is that it sells itself as professional journalism. Fake news tries to make itself look real, as do fake ad hosting sites, when…

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Overcome these top marketing obstacles facing lawyers in 2017

Overcome these top marketing obstacles facing lawyers in 2017

Marketing is a constantly changing practice. What may work one year or even one month may not work the next. What may help one law firm may harm another. For firms of any size, finding the right marketing mix, one that contributes to growth while consuming a manageable number of resources, is an ongoing balancing act.

All industries face marketing challenges, but lawyers face the additional burdens of state bar rules and ethics decisions, which are continually evolving. And…

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How to find the right content mix for your law firm

How to find the right content mix for your law firm

Bill Gates wrote his essay, “Content is King” in 1996. Twenty years later, the phrase still continues to dominate the online marketing world.

Companies in all industries are in a rush to produce as much content as possible, hoping that something sticks — that some piece of content will hit upon the magic mix of luck, quality and value and become a viral sensation.

This rush has created glut of articles, blogs, lists and posts that are…

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How lawyers can take advantage of new trends in video advertising

How lawyers can take advantage of new trends in video advertising

The demand for online video content from publishers and consumers has been growing steadily for years. In the United states, 78 percent of internet users say they watch online video. In July of 2006, a little over a year after YouTube launched, 65,000 videos were being uploaded every day. Now that number is in the hundreds of thousands. Over 400 hours of video are uploaded to YouTube every minute. Cisco estimates that global video traffic,…

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How Long-form content can boost your firm's visibility

How Long-form content can boost your firm’s visibility

The idea of publishing long articles seems to fly in the face of conventional marketing wisdom. People, we are told, have short attention spans. Content should be bite-sized and concise. Otherwise, you will lose your audience; they simply don’t have the patience to read long articles.

Data tells a different story. Long-form content ranks well, gets readers and keeps them engaged. Having long-form content available on your site also helps your firm establish its authority — both with search engines…

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Sharks, selfies and selling: how to keep your focus in the right place

Sharks, selfies and selling: how to keep your focus in the right place

This week, Mashable reported that selfie-related deaths are outpaceing shark attack deaths by 50 percent in 2015. The article comes on the heels of the death of a 66-year-old Japanese tourist, who fell down the stairs at the Taj Mahal while trying to take a selfie.

Falling is the most common cause of death while attempting a to take a selfie. Train-related accidents are the second most deadly.

To be fair, there are extremely few shark or selfie…

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How to gain and maintain trust in your firm's website

How to gain and maintain trust in your firm’s website

Errors and content inaccuracies are the top reasons people list as causes to mistrust a website. According to a report from Neustar and the Ponemon Institute, 91 percent of consumers claim they do not trust a website that contains mistakes.

Respondents cited frequent downtime as their second biggest concern, with 88 percent saying that they do not trust a website that is unavailable. Load time can also be a negative trust factor, with 67 percent of respondents saying…

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