Errors and content inaccuracies are the top reasons people list as causes to mistrust a website. According to a report from Neustar and the Ponemon Institute, 91 percent of consumers claim they do not trust a website that contains mistakes.
Respondents cited frequent downtime as their second biggest concern, with 88 percent saying that they do not trust a website that is unavailable. Load time can also be a negative trust factor, with 67 percent of respondents saying...
Read More
Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come fully online and how they would be formatted within the page. However, the incorporation of video ads into Google's suite of services is a natural progression as search continues to evolve away from plain text links and toward a more immersive multimedia experience.
Google's move is...
Read More
Failure to plan is the downfall of many good ideas, and marketing is no exception. Before diving into a website redesign or PPC campaign, before making videos or starting a blog, you must first develop an understanding of whom you are marketing to and why they should hire you. This step is too often overlooked, perhaps because it seems simple: you're marketing to people who need a lawyer, and they should hire you because you are the best.
To...
Read More
Marketing is a reality for lawyers. It has become a necessary part of business development, which is important for maintaining and growing a solid client base and being prepared for challenges like recession or client loss. Finding a good marketing company can be arduous. The choice is considerable. Many professionals have been let down by a company they have hired, and most know a colleague who has been disappointed by a relationship gone sour or promises not kept.
Your...
Read More
A good website should support a firm's standing as an experienced authority while convincing visitors to take action in the form of a call or consultation request. Sales and marketing are primary functions of an attorney website, and as such website content tends to be mainly consumer-focused.
Some law firm websites also have sections that are intended to speak to colleagues. Firms that do personal injury consulting or appellate work, for example, may be able to offer...
Read More
Infinite scrolling has become a popular feature for websites, particularly those that are image and content heavy. Infinite scrolling, as the name suggests, is a method for loading content continuously as the user scrolls through the page. Infinite scrolling eliminates the need for pagination; the user never actually reaches the bottom of a page.
The infinite scroll gained recognition through use on sites like Pinterest and Facebook, each of which have seemingly infinite amounts of content available to load...
Read More
Many people view the prospect of hiring an attorney with some trepidation. They may fear the process or the outcome, or they may be under stress due to their situation, causing them to feel a general anxiety about the whole system.
Text filled with legalese surrounded by hackneyed attorney symbolism does not provide a warm welcome. Most people want to be in a courtroom about as much as they want to visit a doctor, so try to steer them...
Read More
Legal marketing is tricky in ways that marketing for a business like a restaurant or clothing manufacturer is not. People are always going to need to buy clothes and most want to eat out every now and then. But any given individual may not need legal services for years or decades at a time. This challenge exposes the need for firms to create a distinct and memorable identity. Developing a logo is an important piece of the process.
No,...
Read More
A website speaks for the firm it represents at all times, day and night. It must be professional, informative and easy to navigate, and it must accurately exemplify the firm's work and values.
Increase your website's performance and enhance your position in the eyes of your visitors by building a site that stands out. Give the people who visit your site a reason to follow through and contact you. Start by avoiding these common attorney website pitfalls....
Read More
What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to evaluate long- and short-term goals and the systems in place to help achieve them. Here are 15 marketing tips to help your firm get a strong start in 2015.
1. (Re)focus on user experience. Websites are living creations....
Read More