I was served a good ad the other day. It was well-targeted and for a product I had been considering purchasing, although I had never heard of the specific brand the ad was for.
Putting aside questions about how they had acquired my data, I thought, “Well done brand, I am interested, let’s see what you have to offer.” And I took the bait.
When I landed on the site — and this is a promotional landing page — I was...
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Generative AI tools like ChatGPT basically learn from large libraries of content. When told to “generate” it basically writes an output that is an average consensus of all of the similar data that it has digested. Therefore, by design, AI content is average.
Google recently changed their content policies and now allows AI generated content in its index… this is a big policy reversal. For decades, anything but human created content was against their terms. But then they got...
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It's not easy finding the right legal marketing partner. You to find a company that is a good fit for your firm’s style and personality. You will also need an agency that is responsive and whose communication methods are in sync with yours. And, of course, you want your agency to be successful and able to provide measurable results for your firm.
With all these considerations, it is helpful to know there are certain things you can be...
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One of the first things business students, marketers and entrepreneurs learn about when starting their careers is the idea of a unique selling proposition, or unique selling point (USP). A company’s — or in this case law firm’s — USP is the one big thing that makes it different from its competitors and, therefore a better choice for prospective clients.
The understanding of what differentiates you from other law firms in your area will drive everything marketers do on your...
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Among the SEO community, there is a debate about whether or not regional pages - that is, content that is created to focus on the different cities or states where your law firm practices - is an effective SEO strategy. Regional pages can actually be incredibly powerful lead-generating pages. They can also destroy your website's authority if not done properly.
Regional pages for law firms are basically practice area pages that are optimized around...
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We've been having some fun with OpenAI's ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot's ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn't resist.)
While we're having fun playing with this new technology, the doomsday predictors are out there saying that chatbots...
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We talk about getting leads through law firm SEO and digital marketing all the time. But having an efficient intake process for those leads can improve your case signups and overall, turn your law firm into a more efficient operation.
Let's explore some steps you can take to optimize your law firm's intake process and streamline the way you handle new clients.
Create a clear and detailed intake form.
Your intake form might be missing critical information. If your lawyers and...
We're very excited to announce that we've won another W3 Award, this time for the Steinberg Law Firm website.
Steinberg Law Firm is a great client of ours that has been fighting for the rights of South Carolinians for almost a century and the hundreds of five-star reviews they've earned show how much their clients appreciate the firm's hard work and dedication.
We've been working with Steinberg Law Firm for several years and have increased their monthly organic leads by 1,100%...
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Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items like search engine optimization or video production.
With the explosion in the number of companies that claim to specialize in legal marketing has come a similar glut of content telling firms what to look for in a marketing agency. Listicle upon listicle has been written about the top...
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Everyone at CLM is excited to be honored with the Legal Standard of Excellence WebAward and a Gold W3 Award for the Sommers Schwartz website.
This website has been recognized in multiple design competitions. So far, Custom Legal Marketing's design has been awarded a:
• Webby Honoree
• Vega Centauri Award
• WebAward Legal Standard of Excellence
• W3 Gold Award
Building a multi-award-winning website requires a few things. It takes a great client and Sommers Schwartz easily checks that box. With over $1...
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