Internal Link Building Best Practices to Boost Your Law Firm's SEO

Internal Link Building Best Practices to Boost Your Law Firm’s SEO

Internal linking, which is placing hyperlinks between pages on your law firm's website, is a critical yet often overlooked practice that can boost your law firm's search engine optimization efforts; if you do it right.

Law firms that are actively focused on search engine marketing will want to utilize internal linking strategies on their website in order to help users navigate the website seamlessly, assist Google in understanding which pages to show on...Read More

Make it easy: How to help your law firm's website visitors become leads.

Make it easy: How to help your law firm’s website visitors become leads.

I was served a good ad the other day. It was well-targeted and for a product I had been considering purchasing, although I had never heard of the specific brand the ad was for.

Putting aside questions about how they had acquired my data, I thought, “Well done brand, I am interested, let’s see what you have to offer.” And I took the bait.

When I landed on the site — and this is a promotional landing page — I was...

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Google is ranking generative AI outputs above websites. What does that mean for your law firm's SEO strategy?

Google is ranking generative AI outputs above websites. What does that mean for your law firm’s SEO strategy?

Generative AI tools like ChatGPT basically learn from large libraries of content. When told to “generate” it basically writes an output that is an average consensus of all of the similar data that it has digested. Therefore, by design, AI content is average.

Google recently changed their content policies and now allows AI generated content in its index… this is a big policy reversal. For decades, anything but human created content was against their terms. But then they got...

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6 Red Flags to Watch for When Choosing a Law Firm Marketing Agency

6 Red Flags to Watch for When Choosing a Law Firm Marketing Agency

It's not easy finding the right legal marketing partner. You to find a company that is a good fit for your firm’s style and personality. You will also need an agency that is responsive and whose communication methods are in sync with yours. And, of course, you want your agency to be successful and able to provide measurable results for your firm.

With all these considerations, it is helpful to know there are certain things you can be...

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Is it time to remove the 'home' button from your website's header?

Is it time to remove the ‘home’ button from your website’s header?

Large or small, no law firm can escape the size constraints that apply to their website’s main navigation. The screens we use to consume web content produce an unyielding reality that all firms have roughly the same amount of real estate to display their most important links.

Visitors use your law firm's website’s main navigation as a go-to when either they first land on a site or when they need to navigate out of one area to another of...

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How to Create Your Law Firm’s Unique Selling Proposition

How to Create Your Law Firm’s Unique Selling Proposition

One of the first things business students, marketers and entrepreneurs learn about when starting their careers is the idea of a unique selling proposition, or unique selling point (USP). A company’s — or in this case law firm’s — USP is the one big thing that makes it different from its competitors and, therefore a better choice for prospective clients.

The understanding of what differentiates you from other law firms in your area will drive everything marketers do on your...

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Yes, Regional Practice Area Pages Can Help Your Law Firm’s SEO (or Hurt it)

Yes, Regional Practice Area Pages Can Help Your Law Firm’s SEO (or Hurt it)

Among the SEO community, there is a debate about whether or not regional pages - that is, content that is created to focus on the different cities or states where your law firm practices - is an effective SEO strategy. Regional pages can actually be incredibly powerful lead-generating pages. They can also destroy your website's authority if not done properly.

What is a regional practice area page?

Regional pages for law firms are basically practice area pages that are optimized around...

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Google's Review System Was Updated in April. How Your Law Firm Might Be Affected.

Google’s Review System Was Updated in April. How Your Law Firm Might Be Affected.

Google's review system underwent a significant update in April 2023. The new system evaluates reviews about services, media, and other topics, beyond just product reviews. Google has also changed the name of its "product reviews system" to "reviews system" and altered its guidance documentation to apply to all types of reviews.

As a law firm, you probably don't have product reviews on your website but you might format your client reviews in a way that would be affected by...

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What Call Details Forwarding Change Means for Your Law Firms Google Ads and Call Tracking

What Call Details Forwarding Change Means for Your Law Firms Google Ads and Call Tracking

Acquiring leads is the lifeblood of any successful law firm. Therefore, a popular advertising strategy many marketers recommend to their law firm clients is creating ad campaigns on Google Ads, which can highlight your business on Google Search, Google Maps, YouTube, and more Google services that a large number of people use on a daily basis. And in terms of conversion actions a user can take on your ad and website, phone calls are an avenue that...

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The Problem with ChatGPT Being a 'Google Killer'

The Problem with ChatGPT Being a ‘Google Killer’

We've been having some fun with OpenAI's ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot's ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn't resist.)

While we're having fun playing with this new technology, the doomsday predictors are out there saying that chatbots...

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