How to Crowdsource Discovery of Outdated Content on Your Website

How to Crowdsource Discovery of Outdated Content on Your Website

Whether you’re aware of it or not, it’s likely that your site has outdated content that is no longer serving your law firm. That includes content that doesn’t reflect your law firm’s current status or latest successes or ideas in old blog posts or practice area pages. You and your firm never stop changing, but this old content will still appear in search results and misrepresent you, your current news, or your knowledge.

It’s time…

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How To Create A Podcast Without Boring Your Listeners To Death

How To Create A Podcast Without Boring Your Listeners To Death

Creating a podcast might be the next thing on your digital marketing to-do list, but have you considered the strategies you’ll need to find and keep an audience engaged? A podcast should be more than just another piece of your law firm’s marketing strategy. You have to attract listeners and keep your audience coming back for more. Here are some tips for how to launch your own successful podcast to boost your exposure, reach new…

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New Google My Business Features for the New Year: A Guide for Attorneys

New Google My Business Features for the New Year: A Guide for Attorneys

It’s a new year, and your local SEO strategy needs some dusting off. Google My Business has made updates for 2020 that will affect the way people find your law firm and interact with your profile. When users search for a “personal injury lawyer”, “estate planning attorney”, or whatever your practice area(s) may be, you’ll want to know how to appear high on the list, and you’ll want to look good…

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Positive Changes for Lawyers in the New Decade

Positive Changes for Lawyers in the New Decade

The 2010s are behind us, and it’s time to face the new decade with a fresh start and a clear vision for how to improve your law firm’s marketing habits and goals. We’ve found some sources that we think will help you brainstorm how to face the new year with realistic resolutions, including tips to improve your website, how to make a podcast, and more.

Legal Marketing Tips: Trends to Keep an Eye on in 2020
From Answering Legal:…

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How To Make Your New Website’s SEO Honeymoon Period Last Forever

How To Make Your New Website’s SEO Honeymoon Period Last Forever

When your law firm launches a new website (as in brand new on a new domain), you might be thrilled to see it rank high on the Google search index for a few days, and then grow disappointed when you see it drop. Don’t panic. We can explain what’s happening, and how to make your page rank rise up again.

Google gives preferential treatment to new websites for a short period of time, despite nearly non-existent data about…

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5 Legal Marketing Stories to Read this Week

5 Legal Marketing Stories to Read this Week

We’re always on the lookout for innovative work being done by other pros. Here are our top 5 articles that we hand-picked just for you.

1. How This Top Law Firm Thinks Like a Startup to Fuel Growth (and How You Can, Too.) (Inc.)

In this close-up examination of how a Washington DC law firm uses innovative methods to disrupt the traditional law firm business model, you’ll learn how your firm can apply similar methods for your…

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Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

If you’re lucky enough to see leftover marketing money in your budget at the end of the year, don’t let it go to waste. End 2019 on a high note by investing in a marketing move that will put your firm in a strong position to hit your 2020 goals.

We have some ideas to help you get the most out of your marketing money this Holiday season.

1. Timely content is always in style

It’s the end of the year, and…

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