How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

As the lockdown wears on and most states remain closed down, your firm should be doing everything it can to adjust to staying at home and how that affects your current and potential clients. Here are some great reads that address how to adjust and create a new business-as-usual that helps your firm during and after the pandemic is over.

Stuck at home during COVID-19? Here’s how to write law firm website content that resonates…

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How Your Law Firm Can Support Your Community During The Coronavirus Crisis

How Your Law Firm Can Support Your Community During The Coronavirus Crisis

As a law firm, you’re well positioned to support your community through a crisis. People are scared, and they have a lot of questions about how this crisis affects their lives. You can be there to not just answer those questions, but to lead them to a brighter future. Here are some ways your law firm can support your community as they try to manage their lives during the COVID-19 crisis.

1. Share helpful information
Use…

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Myth: Digital Marketing Is The Last Thing You Should Worry About During The Pandemic

Myth: Digital Marketing Is The Last Thing You Should Worry About During The Pandemic

While the COVID-19 crisis is creating new challenges for law firms across the country, it’s essential to keep calm and plan intelligently for your law firm’s success. It can be easy to fall into the panic of, “I need to cut costs!” and eliminate essential services. But your law firm is kept together by a delicate balance of well-oiled parts, so don’t panic and abandon your marketing. Actually, right now is an especially important time…

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How COVID-19 Will Push Law Firms and Courts into the 21st Century

How COVID-19 Will Push Law Firms and Courts into the 21st Century

Analysts agree: the COVID-19 crisis will fundamentally change the way our world is organized long after it subsides. For the legal industry, this means law will be practiced differently worldwide, and law firms need to get ready. Small, temporary changes that your law firm may have enacted during other crises like the 2008 financial crisis may have been enough to get you through it. But the COVID-19 crisis calls for an altogether change in perspective and paradigm.

Social distancing…

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Keep Calm and Build A Virtual Law Firm, And Other Must-Reads To Get Through The Crisis

Keep Calm and Build A Virtual Law Firm, And Other Must-Reads To Get Through The Crisis

This week, it’s time to keep calm and form solutions for the problems lawyers are facing during the COVID-19 crisis. Here are some clear and easy tips for making it through this time working from home, such as building a virtual law firm, creating smart legal marketing strategies, and re-thinking how to establish a successful niche.

Virtual law firm guide (Clio)

Building a virtual law firm, either temporarily or permanently, might be…

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Keep your phones ringing during the COVID-19 crisis with these 9 tips

Keep your phones ringing during the COVID-19 crisis with these 9 tips

While people across the country are adjusting their lives to the COVID-19 crisis, we’re monitoring how those changes affect the legal landscape. With people spending a lot more time at home and online, lawyers need to be prepared to respond to new behaviors. How can you make sure the right clients find you? By following these tips:

1. Make sure people know you are currently available and handling cases.

Now is a good time to Read More

Google My Business Pauses Reviews During COVID-19 Crisis

Google My Business Pauses Reviews During COVID-19 Crisis

Google has publicly stated that they’re adopting measures to reduce the amount of time their team members are required to be in their offices. What does that mean for Google My Business and your law firm?

Well, for now, Google is prioritizing reporting accurate information regarding offices being open and hours being correct. Since many updates to your law firm’s Google My Business listing are subject to manual review by a Google team member, reviewing a flood of changes across…

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Why There’s More to Life Than Landing Rank 1 Page 1

Why There’s More to Life Than Landing Rank 1 Page 1

When you think of your law firm’s SEO strategy, your goal is to appear as number one on organic searches, right? If you land at rank 1, page 1 for a search term, haven’t you won?

Perhaps not so surprisingly, that’s a trick question. There’s more to SEO strategy than simply getting you to the top position on organic search. The assumption that rank 1, page 1 holds the highest value in search results can…

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Custom Legal Marketing’s Response to Coronavirus (COVID-19)

Custom Legal Marketing’s Response to Coronavirus (COVID-19)

UPDATED: June 1, 2020
Starting on June 15th, officers and executives may return to offices for regular daily work activity. All other team members will continue to work at home until July 15th unless otherwise restricted by local ordinances.

UPDATED: May 5, 2020
Custom Legal Marketing will continue to require team members to work remotely until June 1, 2020. This includes personnel in our Tampa, Florida, and San Francisco, California offices. We are working hard every day to help our clients…

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Increase Your Caseload with These Website Changes, and Other Must-Reads.

Increase Your Caseload with These Website Changes, and Other Must-Reads.

Google’s algorithms updates are hard to keep up with on your own. But luckily, we and other legal marketing professionals are keeping up and finding ways of helping you stay up to date. Read these excellent articles on ways of improving your website and SEO to gain new quality cases.

8 website tips and tricks to Increase your caseload (Consultwebs)

Your website should draw in the right prospective clients, and convince…

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