Should you offer free consultations?

Should you offer free consultations?

Many lawyers feel conflicted about whether to offer free consultations or to charge a fee. On the one hand, free consultations are a great way to attract potential clients by providing them with the security of deciding who to hire before having to pay fees. It’s a good way to get people into your office, which gives you the chance to stand out above your competitors. But on the other hand, time is money. If you or your staff…

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Google Adds Video Enhancements to Search Console: Is Your Law Firm's Website Ready?

Google Adds Video Enhancements to Search Console: Is Your Law Firm’s Website Ready?

While internet speeds used to all but prohibit the use of embedded videos for law firm websites, that is no longer the case. In fact, last year, the average download speed in the United States was an impressive 93.98 Mbps, which is twice the global average of 46.25 Mbps. Given that the majority of Americans have the ability to seamlessly view an embedded video, more and more law firms are including videos on their website….

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Time to Get Serious About Your Law Firm Website’s Security

Time to Get Serious About Your Law Firm Website’s Security

What Google’s recent decision to start blocking mixed content means for your website

Recently, Google announced that starting in December of 2019, it will begin to block web pages that contain mixed content. Initially, Google is going to allow users to bypass the block by manually accepting a pop-up security warning. However, by the beginning of 2020, Google plans on implementing a complete block of all pages containing mixed content.

The impact of Google’s decision can be devastating for businesses…

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How to Write PPC Ads That Convert

How to Write PPC Ads That Convert

Google Ads — those little banners that appear at the top of Google searches — wield a lot of power. There are only three possible outcomes. 1. Someone searching for a lawyer in your area sees your Ad, clicks, and converts. 2. Someone clicks, but doesn’t convert. Or 3. Even if your Ad appears near the top of their search, a potential client might read it with glazed-over eyes. The copy doesn’t stand out, and it doesn’t speak to…

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Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Google releases updates on a daily basis but a few times a year, they do a broad core update. The June Core Update was followed by a lot of ranking turbulence and a crackdown on Google My Business term violations. But ultimately, most of CLM’s law firms saw their organic positions improve after the dust settled.

Google announced the algorithm update today on Twitter:

Ethical Considerations for Lawyers Using Search Engine Marketing

Ethical Considerations for Lawyers Using Search Engine Marketing

Lawyers are subject to strict ethical rules. Ethical rules govern not only an attorney’s representation of her client, but also how attorneys communicate with the general public. Indeed, the Model Rules of Professional Conduct contain specific rules addressing “communication concerning a lawyer’s services.” Attorney marketing is among the types of communication these rules cover.

Given that there are very real ethical concerns with attorney marketing in general, it is no surprise that ethics panels are being…

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What Law Firms Need to Know About Recovering From Google’s Broad Core Algorithm Updates

What Law Firms Need to Know About Recovering From Google’s Broad Core Algorithm Updates

Google released its latest broad core algorithm update in June 2019. Whenever a new update is rolled out, it inevitably raises questions about how to fix a drop in search engine rankings or why a website’s traffic has improved without doing anything in particular.

At its simplest, a broad core algorithm update is a tweak to Google’s main search algorithm. Each broad core algorithm update affects websites in different ways. For instance, some sites may suffer…

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The Most (and Least) Useful Meta Tags of 2019

The Most (and Least) Useful Meta Tags of 2019

Meta tags are small bits of text that do not appear on a web page itself, but are seen by search engines. As search engines crawl through millions of pages in search of the user’s desired content, meta tags provide information to the search engine about the data contained on the page. In this way, meta tags help search engines understand what a page is about and, in theory, can be used to make content on a page more…

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