One of the first things business students, marketers and entrepreneurs learn about when starting their careers is the idea of a unique selling proposition, or unique selling point (USP). A company’s — or in this case law firm’s — USP is the one big thing that makes it different from its competitors and, therefore a better choice for prospective clients.
The understanding of what differentiates you from other law firms in your area will drive everything marketers do on your...
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Among the SEO community, there is a debate about whether or not regional pages - that is, content that is created to focus on the different cities or states where your law firm practices - is an effective SEO strategy. Regional pages can actually be incredibly powerful lead-generating pages. They can also destroy your website's authority if not done properly.
Regional pages for law firms are basically practice area pages that are optimized around...
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Google's review system underwent a significant update in April 2023. The new system evaluates reviews about services, media, and other topics, beyond just product reviews. Google has also changed the name of its "product reviews system" to "reviews system" and altered its guidance documentation to apply to all types of reviews.
As a law firm, you probably don't have product reviews on your website but you might format your client reviews in a way that would be affected by...
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Acquiring leads is the lifeblood of any successful law firm. Therefore, a popular advertising strategy many marketers recommend to their law firm clients is creating ad campaigns on Google Ads, which can highlight your business on Google Search, Google Maps, YouTube, and more Google services that a large number of people use on a daily basis. And in terms of conversion actions a user can take on your ad and website, phone calls are an avenue that...
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We've been having some fun with OpenAI's ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot's ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn't resist.)
While we're having fun playing with this new technology, the doomsday predictors are out there saying that chatbots...
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We talk about getting leads through law firm SEO and digital marketing all the time. But having an efficient intake process for those leads can improve your case signups and overall, turn your law firm into a more efficient operation.
Let's explore some steps you can take to optimize your law firm's intake process and streamline the way you handle new clients.
Create a clear and detailed intake form.
Your intake form might be missing critical information. If your lawyers and...
We're very excited to announce that we've won another W3 Award, this time for the Steinberg Law Firm website.
Steinberg Law Firm is a great client of ours that has been fighting for the rights of South Carolinians for almost a century and the hundreds of five-star reviews they've earned show how much their clients appreciate the firm's hard work and dedication.
We've been working with Steinberg Law Firm for several years and have increased their monthly organic leads by 1,100%...
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Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items like search engine optimization or video production.
With the explosion in the number of companies that claim to specialize in legal marketing has come a similar glut of content telling firms what to look for in a marketing agency. Listicle upon listicle has been written about the top...
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Everyone at CLM is excited to be honored with the Legal Standard of Excellence WebAward and a Gold W3 Award for the Sommers Schwartz website.
This website has been recognized in multiple design competitions. So far, Custom Legal Marketing's design has been awarded a:
• Webby Honoree
• Vega Centauri Award
• WebAward Legal Standard of Excellence
• W3 Gold Award
Building a multi-award-winning website requires a few things. It takes a great client and Sommers Schwartz easily checks that box. With over $1...
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At the heart of every service provider, the talent performing those services makes the company successful and Custom Legal Marketing is no different.
One of the biggest challenges that businesses face is keeping their best people. Low employee turnover is good for everybody. It's good for team morale, and your bottom line, but it's also good for your clients. Our law firms know our core team members by name and that positive report between our clients and team members is...
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