If you're a lawyer that doesn't want to be a cat, follow these steps

If you’re a lawyer that doesn’t want to be a cat, follow these steps

Perhaps a virtual hearing with a judge and opposing counsel is not the best time to have one of Zoom’s playful characters cutely batting their eyes in your place. If you are a lawyer that finds yourself in a Zoom meeting appearing as a cat or a cat that finds themselves looking like a lawyer, here are a few easy steps (with screenshots) to let your true self shine.

How to turn off filters during a Zoom meeting (a visual…

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Enhance Your Firm's Reputation and Increase Your Visibility in Google's Search Results

Enhance Your Firm’s Reputation and Increase Your Visibility in Google’s Search Results

Your firm can be listed in search results for a broader range of queries if you establish your reputation with Google in a specific topic area. A Search Advocate explains how in a recent hangout.

When asked whether it is good practice to cover related topics in order to rank well for a specific topic, Search Advocate John Mueller responded that it is “always useful” to add content to your website that covers contextually relevant topics….

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Is it safe to publish content on your law firm's blog that matches a video?

Is it safe to publish content on your law firm’s blog that matches a video?

Lawyers have to produce a lot of content to compete for organic rankings. Content of course is not just text. There are videos, presentations, ebooks, podcasts, blogs, web stories, and the list goes on. Since videos take a lot of time to produce, it’s understandable that law firms would want to get the most mileage out of that content.

But some law firms are concerned that publishing text as a blog entry, that matches the audio of a…

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Google Web Stories May Be Going Global, and Other Must-Reads

Google Web Stories May Be Going Global, and Other Must-Reads

Google May Expand Roll Out of Web Stories If More Sites Use Them (Search Engine Journal)

Google’s Web Stories content format provides law firms and other businesses another creative opportunity to gain additional online traffic. Currently, Web Stories are supported in the United States, India and Brazil. As more and more users take advantage of Web Stories, Google is eager to expand this search feature to other countries.

How…

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Grow Your Online Engagement With Facebook Stories

Grow Your Online Engagement With Facebook Stories

What Is Facebook Stories?

With new technology, comes new opportunities. Following the increased popularity of the “story format” originated by Snapchat, Facebook roll-out their own in-app version called “Facebook Stories”. Going against the social media norm of preserving and saving moments, Facebook Stories take a much more temporary approach and allow its users to generate photo and video collections that can be viewed up to two times and disappear after 24 hours.

While posting content that will only last for one…

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Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads

Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads

Content Experiences Are the New Content Marketing (Search Engine Journal)

We’ve all heard about benefits of content marketing, but in 2021 it’s all about creating content experience. Now what does that mean? Content experience is the “intersection of content marketing and user experience“, where you pay close attention to how you structure your content, how you present content and the environment in which your content lives. Focusing on how your users…

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We’re Not Going to Miss 2020 but it Did Have a Few Bright Spots

We’re Not Going to Miss 2020 but it Did Have a Few Bright Spots

Perhaps she’s grouchy because she hasn’t had any trips to Custom Legal Marketing’s office this year. Or maybe it’s because she hasn’t been able to enjoy the unchaperoned freedom of barking at every person that drives by, walks by, or looks at her house. Whatever the reason, this year’s candid photo of Maple, our 13-year-old dingo and 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about this year.

As we usher in a…

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Here's How Your Content Marketing Can Stand Out, and Other Must-Reads

Here’s How Your Content Marketing Can Stand Out, and Other Must-Reads

Better Business Relationships Start with Better Content Marketing

“For the legal industry, content is not new. Lawyers have been writing articles since long before the internet was popular…that’s all content, and if you’re doing that, you’re already a content writer.”

Currently, law firms are embracing new forms of content such as podcasts and video to get their message out. But if you want to improve your content as time goes on, this article address two…

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How Law Firms Are Using Google Web Stories

How Law Firms Are Using Google Web Stories

Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.

What Is a Google Web Story?

Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.

Web Stories have been used by news media and magazines but…

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