Apr 8

Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.

The question of how Google looks at AI-generated content came up in a recent “SEO Office Hours” Google Hangout with Search Advocate John Mueller.

AI-generated content is nothing new. The Associated Press has been using the Wordsmith platform from Automated Insights since 2015. This has helped AP generate fast reports on quarterly financials as well as sporting events.

In fact, in the Automated Insights case study about their relationship with the AP, they say “Wordsmith transforms earnings data from Zacks...

Your Law Firm’s Web Traffic Has Dropped… Now What?

Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic.

In my response, I said:

Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages

Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages in the left menu. This will show you which pages have seen the greatest decline. You can add a “Secondary Dimension” of “Source” to see which...

Read More

Jun 17

How To Create Great Web Content For Your Law Firm, and Other Must-Reads

A Complete Guide to Law Firm Website Content (Clio)

In this article, Josh Kern breaks down his four best practices on how you can effectively create content to best optimize your law firm's website without overwhelming yourself.

How to Optimize for Rich Snippets: A Complete Guide (Search Engine Journal)

Google's Rich Snippets feature adds more information, visual interest and is a great way to improve your law firm's online visibility. Learn the difference between rich snippets, rich results and featured snippets and how to include this feature to your SEO strategy.

7 Web Design Mistakes Small Businesses Should Avoid (Onix)

A good website design straddles between being both visually striking and simply functional. In this article learn about most common website design mistakes you should avoid.

How to Increase Instagram Engagement (On Organic Posts and Ads) (AdEspresso)

Increased social media engagement is an opportunity for law firms to create social proof, a psychological phenomenon where people copy the action the action of others, provide opportunities conversations to happen and a sign of relevancy. Here are some tips that can help increase your social media engagement on Instagram and other platforms.

Keyword Stuffing Your Google My Business Listing Can Have a Negative Impact (Bigger Law Firm)

Here are options to consider that can elevate your lead generation by adding diversity to your marketing tactics and thinking beyond the "just add content" doctrine.

In Case You Missed It:

Five Ways Your Firm Can Generate More Leads From Its Website (That Aren't Just More Content)

Besides writing content for your users, there are multiple avenues your law firm can take in the digital space for lead generation. Here are five ways your law firm can leverage your website for more leads.

Jessylyn Los Banos is a content developer for law firms at Custom Legal Marketing.

Read More

May 21

Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

How to Use Journalism’s Inverted Pyramid in SEO Copywriting (Search Engine Journal)

"The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting."

Yelp Ramps Up Spending on Ad Products to Boost Revenue (The Wall Street Journal)

Yelp has been ramping up investments on advertising initiatives such as its Request a Quote feature which allows consumers to ask for a quote...
Read More

Feb 10

Enhance Your Firm’s Reputation and Increase Your Visibility in Google’s Search Results

Your firm can be listed in search results for a broader range of queries if you establish your reputation with Google in a specific topic area. A Search Advocate explains how in a recent hangout.

When asked whether it is good practice to cover related topics in order to rank well for a specific topic, Search Advocate John Mueller responded that it is “always useful” to add content to your website that covers contextually relevant topics....
Read More

Jan 6

Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads

Content Experiences Are the New Content Marketing (Search Engine Journal)

We've all heard about benefits of content marketing, but in 2021 it's all about creating content experience. Now what does that mean? Content experience is the "intersection of content marketing and user experience", where you pay close attention to how you structure your content, how you present content and the environment in which your content lives. Focusing on how your users...
Read More

Dec 18

Here’s How Your Content Marketing Can Stand Out, and Other Must-Reads

Better Business Relationships Start with Better Content Marketing

"For the legal industry, content is not new. Lawyers have been writing articles since long before the internet was popular...that’s all content, and if you’re doing that, you’re already a content writer."

Currently, law firms are embracing new forms of content such as podcasts and video to get their message out. But if you want to improve your content as time goes on, this article address two...
Read More

Dec 10

How Law Firms Are Using Google Web Stories

Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.

What Is a Google Web Story?

Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.

Web Stories have been used by news media and magazines but...
Read More

Oct 28

How Your Firm Can Positively Participate in Social and Political Moments that Matter

The COVID-19 pandemic, the U.S. election, and the racial justice movement that entered the national dialogue after the murder of George Floyd are just some of the dominant issues facing people in 2020, and the urgency of all has accelerated the public perception that businesses have a moral responsibility to take a stand on social and political matters.

Lawyers advocate for justice in diverse areas, from immigration to the environment to tax policy to civil rights. As knowledgeable professionals,...
Read More

Oct 22

Google Can Now Identify Paragraphs on Web Pages For Specific Searches, and Other Must-Reads

Google Confirms It Doesn’t Index Passages Separately (Search Engine Land)

Recently Google shared how individual passages of a webpage will soon be identified to better understand how relevancy between a page and a particular search. If you're worried that this meant you have to index passages separately, Google clarified in a Tweet that this will not be the case.

6 Ways To Improve Your Remote...
Read More

Older posts

Newer posts

Apr 8

Mar 18

Jun 17

In Case You Missed It:

May 21

Feb 10

Jan 6

Dec 18

Dec 10

What Is a Google Web Story?

Oct 28

Oct 22