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Nov 28

Why Flash and Your Law Firm May Need to Separate

There was a time when Adobe Flash (formerly Macromedia Flash) was the web's future. Its ability to put moving objects, presentations and animations on a website made it an industry standard.

Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web visitors, they had slider effects, digital sounds, and flashy transitions. Unfortunately, Google and other search engines were blind to it.

As we fast forward to...

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Nov 14

Repair or Replace Your Law Firm’s Website

A lot of law firms are frustrated when they find out that the website they just built cannot be optimized. It seems as if the time and money that was put into the site was all for nothing.

Sometimes it is better (and costs less money) to start over with a new website that is built by the same company that is going to market it. However, if you have the right elements in place, you might be able ...

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Nov 7

Sell Your Clients the Life They Want to Have

Among the many challenges that law firms have to deal with is, of course, growth. Lawyers spend millions of dollars on marketing every year in an effort to get new clients. From billboards, to television, radio, and the Internet, law firms are spending money to accomplish one thing – to build a bigger law firm.

Unfortunately, many firms spend their law firm marketing dollars on ad campaigns that look the same as every other attorney's advertisements in their region....

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Oct 18

Targeting a Niche Clientele Offers Search Engine Optimization Benefits

We use Google as a standard in search engine optimization because their ranking algorithm is the most stable, relevant, and widely used. Claiming more than 80 percent of North American search queries each month, Google is the standard we use to do search engine marketing.

Google is interested in showing only the most relevant, high-quality websites for each search query. If people search for something on Google and messy, obnoxious websites always show up first, Google loses its credibility. However,...

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Oct 10

What Images Tell Your Prospective Clients

When developing your law firm's website, a lot of emphasis is put on design, layout, and graphics but the images you use can set a tone for your visitors too. The right tone can improve conversion, while the wrong one can chase visitors away.

Aside from photographs of staff lawyers, your website will probably use stock imagery. Such images are purchased (generally) under a royalty-free license. This means that you pay for the image and may use it indefinitely for...

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Oct 3

Autumn is the Best Time to Upgrade Your Legal Marketing

As the humidity vanishes from the air and the leaves begin to change, lawyers should also look at their legal marketing strategy. What you do in the next three months can lay the foundation for a stronger 2012 with a fresh marketing plan.

A strong marketing strategy will more than likely begin with a new website. A custom or semi-custom website has a month or so of development time required before launching. This means that if you want to see...

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