Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms doing all the wrong things and leaving valuable leads on the table.
While my article focuses on Spanish, which is the second most dominant language in the United States, you can apply the principles to any language.
Here are some key takeaways from the...
Read More
“What does it take to be a champion year after year in the field of play and in the courtroom?” That's the opening question presented in the award-winning commercial.
The first edition of a sports-themed series of commercials for Sommers Schwartz has won a 2022 Gold Viddy Award. The Michigan personal injury lawyers and medical malpractice attorneys released the awarding-winning football-themed commercial over the weekend of Super Bowl...
Read More
On Wednesday, Google confirmed that a broad core update was rolling out. If your law firm has been in the SEO game for any period of time, you know this is a routine part of the process where Google "realigns" their massive index.
In the release from Google's Danny Sulivan, they laid the expectation of website rankings fluctuating during the rollout saying, "There's nothing wrong with pages that may perform less well in a core update. They haven't...
Read More
Our design, development, and SEO team put countless hours into Steinberg Law Firm's new website which is why all of us at Custom Legal Marketing are honored to win a Centauri Award in the 2022 Vega Digital Awards competition.
When in need of a South Carolina personal injury lawyer, the people of the Palmetto State have trusted Steinberg Law Firm for almost one hundred years.
The goal for their new website was to present the firm as a clear...
Read More
Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search results?
I recently talked about how “perfect” content can doom an SEO strategy on Forbes. The inspiration for the piece came from a...
Read More
Google Search, YouTube, Gmail, and Google Maps have massive audiences that are engaged with these platforms every day. With consumers flocking to these products en masse, law firms have the opportunity to leverage these products through campaigns in Google Ads to generate leads.
While most people are familiar with the traditional search campaigns, Google Ads has included a new type of campaign on its platform that many law firms haven't yet tried. This...
Read More
Today, we're celebrating our newly opened video and podcasting studio!
To make this happen, we acquired a vacant space in our Kearny Street building. The space was conveniently located on the same floor as CLM headquarters making it easy to network the studio with the main office.
The CLM Studio took just over 6 months to complete. We have dual UHD cameras to capture two angles or multiple guests simultaneously. We will be hosting a lot of live events...
Read More
We are excited to announce that Custom Legal Marketing has won a Muse Award for our work on the Littman Krooks website. What's even more exciting is that this is the second award-winning site that we've built for the firm.
Like many CLM clients, Littman Krooks has trusted us for over 10 years! We've helped them thrive through law firm SEO and search marketing. When it was time to upgrade its website, the firm turned...
Read More
The question of how Google looks at AI-generated content came up in a recent “SEO Office Hours” Google Hangout with Search Advocate John Mueller.
AI-generated content is nothing new. The Associated Press has been using the Wordsmith platform from Automated Insights since 2015. This has helped AP generate fast reports on quarterly financials as well as sporting events.
In fact, in the Automated Insights case study about their relationship with the AP, they say “Wordsmith transforms earnings data from Zacks...
Read More
Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic.
In my response, I said:
Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages
Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages in the left menu. This will show you which pages have seen the greatest decline. You can add a “Secondary Dimension” of “Source” to see which...
Read More