7 Basic Skills to Look for When Hiring A Law Firm Marketing Person (Clio)
Depending on your law firm marketing strategy and your target clientele, you’ll need to vet a well-rounded marketing person or agency that will have the basic skills and knowledge needed to succeed. This article lists several of the necessary skills to look out for in a law firm marketing person to help you find the best possible candidate.
A Complete Guide to Law Firm Website Content (Clio)
In this article, Josh Kern breaks down his four best practices on how you can effectively create content to best optimize your law firm's website without overwhelming yourself.
How to Optimize for Rich Snippets: A Complete Guide (Search Engine Journal)
Google's Rich Snippets feature adds more information, visual interest and is a great way to improve your law firm's online visibility. Learn the difference between rich snippets, rich results and featured snippets and how to include this feature to your SEO strategy.
7 Web Design Mistakes Small Businesses Should Avoid (Onix)
A good website design straddles between being both visually striking and simply functional. In this article learn about most common website design mistakes you should avoid.
How to Increase Instagram Engagement (On Organic Posts and Ads) (AdEspresso)
Increased social media engagement is an opportunity for law firms to create social proof, a psychological phenomenon where people copy the action the action of others, provide opportunities conversations to happen and a sign of relevancy. Here are some tips that can help increase your social media engagement on Instagram and other platforms.
Keyword Stuffing Your Google My Business Listing Can Have a Negative Impact (Bigger Law Firm)
Here are options to consider that can elevate your lead generation by adding diversity to your marketing tactics and thinking beyond the "just add content" doctrine.
Five Ways Your Firm Can Generate More Leads From Its Website (That Aren't Just More Content)
Besides writing content for your users, there are multiple avenues your law firm can take in the digital space for lead generation. Here are five ways your law firm can leverage your website for more leads.
How to Use Journalism’s Inverted Pyramid in SEO Copywriting (Search Engine Journal)
"The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting."
Yelp Ramps Up Spending on Ad Products to Boost Revenue (The Wall Street Journal)
Yelp has been ramping up investments on advertising initiatives such as its Request a Quote feature which allows consumers to ask for a quote...
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How to Get Started With YouTube Audio Ads (Search Engine Land)
“YouTube audio ads are a refreshing new ad type designed to serve brand awareness and reach goals with audio content on the video platform.” As of November 2020, audio ads have remained in a global open beta. For law firms looking to further their outreach online, audio ads may be worth the consideration to engage music and podcast listeners.
Hootsuite’s Social Media Image Size Guide for 2021 (Hootsuite)
Are you looking to better streamline your law firm's social media marketing? Bookmark this informative infographic of the latest social media image sizes for 2021.
Keyword Clusters: Advanced SEO Content Strategy for Competitive SERP (Search Engine Journal)
"With every core update, Google gets more literary. But despite Google getting smarter, many site owners still optimize their websites with only a few keyword targets...
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If you’re using an email marketing suite like MailChimp, a merge tag can bring data about your subscriber into your bulk email. However, if you use it incorrectly, your firm will look silly.
A merge tag is what you would use to bring information about your email list subscriber into the content of the email. For example, you could use it in a title such as:
Hey *|FNAME|*, did you know how congress...
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Controversial Link Building Questions Answered By Expert SEO Women (Search Engine Journal)
In this Search Engine Journal article, nine link building pros were asked to share their experiences on some of the most controversial issues in their area of expertise. Read to find out more.
Improving Brand Reputation Using Google Knowledge Panel (Yaagneshwaran Ganesh)
This Google feature is meant to help get clients quick snapshots of verified information on you and your law...
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Google is rolling out their Mobile-Only Indexing update "sometime in March." While there isn't a specific date announced, the law firm SEO team here at Custom Legal Marketing has been treating March 1st as a hard deadline.
Mobile-Only indexing means that Google will no longer index any content like text, videos, and images that are not visible on mobile devices. For example, you may have a different header for desktop visitors than...
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Google has announced the launch of lead form extensions for Search and Video ads. As the name implies, this simply means that a potential client can submit a form directly from the paid advertisement without going to your law firm's website.
Practice areas such as estate planning, special needs planning, bankruptcy, family law and corporate law will probably...
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Courts Attempt To Balance Innovation With Access In Remote Proceedings (ABA Journal)
As the Covid-19 pandemic continues in the United States, there is still on-going debate on whether in-door trials can be conducted safely. Until then, courts nationwide are adapting to remote technology by live-streaming hearings and trials via video and audio platforms. This article explores the unintended disruptions and surprisingly beneficial consequences of managing virtual trials.
Beyond Traditional User Intent: Why...
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